The Box Sets partnership gives brands access to sponsorship on Sky Go & VOD as well as advertising pre-roll across Sky owned content on Sky Go and/or VOD.
Sky Box Sets downloads have been growing steadily YOY and are the major drive behind growth in TV consumption.
Sky Box Sets are:
Viewers of Box Sets tend to watch them with others rather than on their own, and they experience higher levels of happiness at the time of viewing.
Happiness at the time of viewing across the competitive landscape:
Source : BDRC VOD Diary Study March 2016 (base : 783 who viewed On Demand/Catch Up)
Brands have the opportunity to reach these highly engaged viewers on Sky’s premium platform, giving them access to high levels of emotional engagement. It is the perfect environment for brands to increase their recall, consideration and tagline association with their target market.
Across a 6 month period a brand will receive:
Aleisha Mulholland | Activation Executive
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