Sky Box Sets Partnership

Reach highly engaged viewers with Sky’s Box Sets partnership

TV Box Sets

Sky Box Sets Partnership

The Box Sets partnership gives brands access to sponsorship on Sky Go & VOD as well as advertising pre-roll across Sky owned content on Sky Go and/or VOD.

Why Sponsor Box Sets?

Sky Box Sets downloads have been growing steadily YOY and are the major drive behind growth in TV consumption.

Sky Box Sets are:

  • Immersive – viewers immerse themselves in the content allowing brands to speak to consumers when they are most engaged
  • Addictive – brands can speak to a consitent and captivated audience
  • Always on – viewers can access content whenever or whereever they want ensuring an always on presence for brands
Box Sets Audience

Viewers of Box Sets tend to watch them with others rather than on their own, and they experience higher levels of happiness at the time of viewing.

Happiness at the time of viewing across the competitive landscape:

Source : BDRC VOD Diary Study March 2016 (base : 783 who viewed On Demand/Catch Up)

 

Benefits to Brands

Brands have the opportunity to reach these highly engaged viewers on Sky’s premium platform, giving them access to high levels of emotional engagement. It is the perfect environment for brands to increase their recall, consideration and tagline association with their target market.

The Opportunity and Numbers

Across a 6 month period a brand will receive:

  • 5.5m impressions across sponsorship on Sky Go and VOD
  • 10m impressions across pre-roll on Sky Go and/or VOD

Sponsorship accreditation:

  • 15″ opener and closer across Sky owned content on Sky Go and VOD
Contact Details

 

Aleisha Mulholland | Activation Executive

aleisha.mulhollandl@sky.uk

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