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Sky Crime – Partnership Opportunity

Sponsor Sky’s newest channel targeting engaged viewers as they become immersed in the best real life content from the US and UK.

The Opportunity


Sky Crime is…

Immersive, Obsessive, Challenging and Direct …

Your brand has the opportunity to align with Sky’s newest channel, targeting highly engaged viewers as they become immersed in the best real life documentaries from the US and the UK including blue light, true crime and border control content. Watch as the evidence unfolds, suspects are whittled down and the criminals are brought to justice.


Who will you align with?

With the rise in viewers watching real life crime, your brand will be connected to the most sought after genre of TV programming. Viewers become obsessed, seeking out quality investigations for the satisfaction of understanding complex stories. They go on a journey with the content, which your brand will sit closest to.

This type of content appeals to a female skewed audience, at it’s heart targeting 25-35 year olds, with a wider reach of up to 54 years old.


What does a sponsor actually get?

Delivering an ‘always on’ presence…

Your brand will run across all Sky Crime content wherever it’s consumed. Please be aware that some programming may not be sponsor-able due to current affairs.

Linear: 15” and 5” sponsorship idents across all content on linear TV. Logo accreditation on all Sky Crime promos 20” & over which run across our network – a great way to reach more people.

VOD & Sky Go: 15” & 5” idents across all Sky Crime content on catch up and streamed on Clickable or watched on Big Screen. 15”  idents across all Sky Crime Box Sets streamed on Clickable or watched on Big Screen.


What else can I do with my sponsorship?

We can help bring you sponsorship to life off screen through screenings, competitions, events and much more! Think murder mystery parties around the latest premiere, or on pack promotions to win great prizes.

We will work with you to ensure activation meets your brand’s objectives.

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