A brand now has the exclusive opportunity to align itself as channel partner of Sky One. Sky’s all encompassing entertainment channel.
Sky One is one of the few opportunities for a brand to have a real “always on” sponsorship. As the biggest channel in our entertainment portfolio Sky One offers incredible reach, scale and frequency across a premium channel.
About Sky One
Sky One content has 3 core values… Fresh, exhilarating and entertaining. Sky One’s schedule comprises a range of both Sky Original content and the best of the US, with Drama, Comedy and Entertainment that embody these values.
About The Audience
- Affluent: Sky One’s audience are affluent with a £50k combined family income and over indexing for those in senior management.
- Influenced by advertising: Sky One audiences over index for “Find TV advertisement useful to help them decide their future purchase”.
- Enthusiastic Shoppers: Sky One audiences also over index for “I’m tempted to buy products I’ve seen advertised”.
- Linear: 15″ and 5″ sponsorship idents across all sponsorable content on linear TV. Logo accreditation on all relevant Sky One promos 20″ and over
- VOD & Online: 15″ and 5″ idents across all sponsorable content on catch up and streamed from Sky Go or watched On Demand.
Channel IP Licensing:
- As part of the partnership a brand will have the ability to activate through licensing of the Sky One logo. This will enable a sponsor to further cement the partnership across their own communications and promotions for competitions.
Rosie Harden| Activation Executive