Sky Sports News at 10

Sponsorship opportunity for a prime-time hour on the UK’s only dedicated sports news channel from 1st January 2018.

The Opportunity

Sky Media is proud to offer the exclusive opportunity to sponsor Sky Sports News at Ten, enabling brands to build an association with the nations most loved, up-to-the-minute, award winning 24 hour sports news channel.

This is fantastic chance for a brand to sponsor the golden hour of Sports News.  Its position in the schedule is prime time in terms of sporting updates, as sports fans look to get their roundup and analysis of the days main sporting stories of the day.

There is no better way for a brand to align itself with our truly unrivalled rolling sports news service. The channel offers greater insight, analysis, results and interviews than ever before, whilst the package is completely cross platform with extensive digital inventory. The service has over 50 specialist reporters and presenters accessible via all broadcast and digital services.



Period:               12 month sponsorship

Timings:           22:00 – 22:59  Monday to Sunday

Sponsor Credits Accreditation

Opening Credit:  1 x 15 seconds

Closing Credit:   1 x 15 seconds

Centre Break Credit:  6 x 5 second credits per hour


Key Benefits

Reach:   Sponsor branding is estimated to reach 7.2m individuals and 2m Men ABC1 across 12 months in the UK.

OTS:   Throughout the year, a brand will receive a continuous presence across Sky’s platform with the average male sports fan seeing the sponsored branding 28 times or more.

Frequency:   Regular play out will ensure a brand is   exclusively associated with high quality sporting content – with an estimated 2,920 sponsor credits playing out across the year.

SecondageSpanning 12 months, the sponsor will receive an estimated 21,900 seconds of sponsor branding around Sky Sports News reporting –  the UK’s leading commercial sports news service.

Sky Go:  The sponsorship campaign is extended   further by being simulcast on Sky Go. There are 3.7m unique Sky Go users in total, with c.74m streams per month. Online & Mobile Inventory

Occupying top spot in the UK’s digital sports network rankings, enables sports consumers and advertisers the opportunity to extend their association further by offering a fully interactive online experience. Showcasing the latest breaking news, videos, features, games, polls and chat, the site delivers the following every month:

  • 23m unique visitors
  • 208m pages views
  • An average dwell time of 7 minutes per visitor

The sponsor of Sky Sports News at Ten will receive:

  • 4 exclusive homepage takeovers per year
  • 3 million multi format Leaderboard and MPU impressions running across, evenly distributed across the sponsorship period.
  • 2 million mobile app ad impressions across the deal

*Digital Media Plan to be confirmed following negotiation with the sponsor brand.


Terms & Conditions

  • The opportunity excludes on-air production
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • Excludes ad serving costs & online creative production
  • All accreditation is estimated and subject to change
  • Digital inventory not available to Bookmakers
Contact Details

Adam Spicer | Activation Executive

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