Sky Sports News – Good Morning Sports Fans

Sky Media is proud to offer the exclusive opportunity for a brand to sponsor Good Morning Sports Fans on Sky Sports News, with sponsorship branding playing out every single morning. This particular slot is an iconic mainstay of Sky Sports News coverage; the only 24 hour sports news TV channel in the UK.

The Opportunity

Sky Media is delighted to offer this exclusive opportunity to sponsor Good Morning Sports Fans on Sky Sports News.

The UK’s leading Sports News channel has built its reputation on quality and immediacy, and part of this promise is delivered in its morning news programme. This is a fantastic chance for a brand to gain access to the much sought after ABC1 Male and 16-34 Male audiences that the channel attracts.

With sponsorship bumpers across Sky Sports News for an incremental five hours of the day during the week and seven across the weekend, the sponsor will build a strong association with the channel and GMSF is a real long-term mainstay of Sky Sports News coverage. The early hour (6am-7am) now features bitesize essential news, whilst the content is frequently simulcast on Sky Sports Main Event. This high frequency sponsorship means your brand is situated at the heart of the action every day.

The sponsorship will be extended across Sky Go, Sky Sports online, mobile and can include ROI coverage. To amplify the sponsorship further, this can be extended to other Sky products such as AdVance and Analytics for additional investment, with more detail available on request and subject to brief and budget.


Good Morning Sports Fans

Period:               12 month sponsorship

Timings:           06:00-10:59 Monday to Friday and 06:00-11:59 Saturday & Sunday

*Please note this is excluding the 10-11am hour (Mon-Friday), for Premier League Daily during the Premier League Football Season.

Sponsor Credits:

Opening Credit:  1 x 15 seconds

Closing Credit:   1 x 15 seconds

Centre Break Credit:  6 x 5 second credits per hour

Key Benefits

Reach:   Sponsor branding is estimated to reach 7m individuals across 12 months in the UK.

OTS:   Throughout the year, a brand will receive a continuous presence across Sky’s platform with the average ABC1 male sports fan seeing the sponsorship branding 73 times or more.

Frequency:   Regular play out will ensure a brand is   exclusively associated with high quality   sporting content – with an estimated 16,292  sponsor credits playing out across the year.

SecondageSpanning 12 months, the sponsor will receive an estimated 14,000 credits equating to 104,320 seconds of sponsor branding around Sky Sports News programming.

Cross Platform:  For additional exposure a brand can amplify their campaign further by extending the sponsorship to ROI, Sky Go, and Sky AdVance platforms. is the number one (highest reach and most visited) commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering (per month):

  • 23m unique visitors
  • 208m pages views
  • An average dwell time of 7 minutes per visitor

The sponsor of Good Morning Sports Fans on Sky Sports News will receive:

  • 2 x homepage takeovers on
  • 3m evenly distributed Leaderboard and MPU impressions, running across for the sponsorship period.
  • 1.8m high impact Billboard impressions, running across for the sponsorship period.
  • 100% SOV 5 second sponsorship bumper on
Contact Details

Adam Spicer | Activation Executive – Sky Sports & News  |

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