Sky Media is delighted to offer the exclusive opportunity to be lead partner of Sky Sports News coverage of the Transfer Window and ownership of the iconic Transfer Deadline Day; hosted by the legendary Jim White. Sky Media is looking for a partner for the January and August Transfer Windows.
The Transfer Window is a truly cross-platform opportunity for a brand to partner with Sky Sports. This opportunity has three key platforms – Broadcast, Digital & Social. With more Transfer Window programming playing out than ever before, this January promises to be the biggest transfer window yet. Sky Sports News is the go to place to keep on top of all the breaking news and undisputed home of Deadline Day. Also for the first time ever this will incorporate a audio podcast sponsorship.
Across Sky Sports News the sponsor will receive the following in-programme integration. This will be created and implemented by the Sky Sports News editorial team.
Transfer Centre sponsorship:
Transfer Centre sponsorship: Mix of display ad units on skysports.com/transfercentre per window including:
The Transfer Window partner will also receive ownership of the Football section and Transfer Centre on Deadline Day :
The partner has the opportunity to activate the following opportunities depending on budget and brief. More information is available upon request for any of the below, but exclusively is offered to the Transfer Window partner brand.
Twitter Amplify – in partnership with Twitter, Sky Sports News Transfer Window clips (near live) are promoted to a targeted audience carrying sponsor pre-roll (6 seconds).
Facebook Live – in partnership with Facebook, Sky Sports News Transfer Window clips (live) are pushed out to Sky Sports followers. Users can then watch and share comments. Sponsors can be referenced, integrated or credited within the post.
Diagonal View – can respond to specific briefs in order to create bespoke organic content, appropriate for the sponsor’s brand. They can promote on their popular social channel, Football Daily. This channel has over 4.2 million Facebook followers and 1.1 million YouTube subscribers.
Following the growth of podcasts across Sky, for the first time in 2018 Sky Sports News will be producing a ‘Transfer Talk’ Podcast. The audio Sponsorship will, subject to channel head approval, include verbal reference to the partnership at the beginning, middle and end. This will amplify the association further for the Transfer Window partner brand.
Adam Spicer | Activation Executive – Sky Sports & News
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