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Sky Sports Racing 2019

This is a fantastic opportunity to be fully integrated in live flat racing in a subtle and effective manner.

The Opportunity

Sky Sports Racing will replace At The Races and will be available in more than 14 million homes in the UK and Ireland at no extra cost to satellite and cable platform subscribers.

It will launch in full HD on January 1st 2019 and become the eleventh Sky Sports channel and will be produced at Sky’s studios in Osterley alongside all other Sky Sports channels. Sky Sports Racing and its content will benefit from the power and resource of Sky and Sky Sports across a full range of channels, products and digital platforms reaching millions of sports fans.

Ascot*, Chester and Bangor-On-Dee are the latest racecourses to have signed media rights deals with Sky Sports Racing, which will also broadcast exclusive live coverage of the Breeders’ Cup, Melbourne Cup and US Triple Clown.

UK tracks shown on Sky Sports Racing are Ascot, Bangor-on-Dee, Bath, Brighton, Chepstow, Chester, Doncaster, Fakenham, Ffos Las, Fontwell, Hereford, Hexham, Lingfield, Newcastle, Newton Abbot, Plumpton, Ripon, Sedgefield, Southwell, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth

This is a fantastic opportunity to be fully integrated in live flat racing in a subtle and effective manner. It gives a relevant brand the chance to take ownership as the major timing partner of flat racing in the UK on Sky Sports Racing.


Flat Turf Fixtures:   189

All Weather Championship:    234

Total:  423


  • Average seven flat races per fixture
  • 1 x 5 second logos per flat race across over 426 fixtures
  • Equating to approximately 2,982 branded logos within live race footage
  • Position and style to be mutually agreed
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