Sky News, the back-to-back RTS News Channel of the Year in 2016, is a world class breaking news service with a spirit of innovation and a fresh approach to news broadcasting. As the UK’s first dedicated 24-hour news channel, Sky News has built a unrivalled reputation for being first to break the major news stories that matter.
This exclusive opportunity is offered by Sky Media to sponsor the Snow Reports on Sky News – the UK’s first dedicated 24 hour rolling news channel. Option is also there to extend the association further across the ROI & International territories, along with the digital and mobile spheres.
Delivering all the latest piste and snowfall information throughout the day during the ski season, the Snow Reports offer the latest comprehensive round-up from all the major ski resorts across Europe from Austria to Andorra.
With four live reports provided by our award-winning Sky News weather team throughout the day, seven days a week, it has never been easier to get your ski and snow fix exclusively on Sky News.
Period: 1st November 2017 – 2th April 2018
Duration: Up to 1 minute report
Frequency: Daily at 08:40, 15:45, 20:20 & 23:20
*The times and duration of the reports may change, owing to the nature of breaking news.
Sponsor Credits (per report):
Opening Credits: 1 x 10 second audio/visual
Closing Credits: 1 x 5 second audio/visual
Reach: Sponsor branding is estimated to reach over 6.3m adults across the campaign period.
Frequency: An estimated 612 reports will be broadcast across the campaign period, equating to 1,224 sponsor credits playing out on Sky News across Freeview and Sky’s platform.
Secondage: Spanning 5 months, the sponsor will receive an estimated 9,180 seconds of sponsor branding around the UK’s first dedicated rolling news service.
OTS: Throughout the campaign period, a brand will receive a continuous presence across Sky News with the average ABC1 male seeing the sponsorship creative 17 times or more.
Cross Platform: For additional exposure a brand can amplify their campaign further by extending the sponsorship to Skynews.com, Sky News mobile and Sky Go. For additional investment this sponsorship can be extended across the Sky News ROI or International feed.
Adam Spicer | Activation Executive – Sky Sports & Sky News