Providing insight and analysis 24 hours a day, the multi-award-winning Sky News service thrives on setting the news agenda. With a stellar line up of experts across the journalistic field from foreign affairs to finance, business to light-hearted stories – the UK’s first dedicated rolling news channel is the definitive location for breaking news.
This exclusive seasonal opportunity is offered by Sky Media to sponsor the Snow Reports on Sky News. This factual and unique short daily report plays out within regular Sky News programming appealing directly to a significant and loyal, mainly ABC1 Adult audience. It gives a brand high frequency across the Ski holiday season on a trusted and respected news platform. There is also option to extend the association further to Skynews.com, Sky News mobile and Sky Go, included within the investment.
The opportunity can be extended beyond the UK, to ROI & International territories representing a fantastic cross-platform opportunity for a brand to associate itself with our award-winning Sky News platform.
Delivering all the latest piste and snowfall information throughout the day during the ski season, the Snow Reports offer the latest comprehensive round-up from all the major ski resorts across Europe from Austria to Andorra.
With four live reports provided by our award-winning Sky News weather team throughout the day, seven days a week, it has never been easier to get your ski and snow fix exclusively on Sky News.
See below for further deal extension opportunities to the ROI or International feeds, which will increase reach on a global scale for additional investment.
Period: 1st November 2018 – 31st March 2019
Duration: Up to 1 minute report
Frequency: Daily at 08:40, 15:45, 20:20 & 23:20
*The times and duration of the reports may change, owing to the nature of breaking news.
Sponsor Credits (per report):
Opening Credits: 1 x 10 second audio/visual
Closing Credits: 1 x 5 second audio/visual
Reach: Sponsor branding is estimated to reach over 6.3m adults across the campaign period.
Frequency: An estimated 612 reports will be broadcast across the campaign period, equating to 1,224 sponsor credits playing out on Sky News across Freeview and Sky’s platform.
Secondage: Spanning 5 months, the sponsor will receive an estimated 9,180 seconds of sponsor branding around the UK’s first dedicated rolling news service.
OTS: Throughout the campaign period, a brand will receive a continuous presence across Sky News with the average ABC1 male seeing the sponsorship creative 17 times or more.
Cross Platform: For additional exposure a brand can amplify their campaign further by extending the sponsorship to Skynews.com, Sky News mobile and Sky Go. For additional investment this sponsorship can be extended across the Sky News ROI or International feed.
Adam Spicer | Activation Executive – Sky Sports & Sky News