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Snow Reports

The opportunity to sponsor Snow Reports on Sky News

The Opportunity

Providing insight and analysis 24 hours a day, the multi-award-winning Sky News service thrives on setting the news agenda. With a stellar line up of experts across the journalistic field from foreign affairs to finance, business to light-hearted stories – the UK’s first dedicated rolling news channel is the definitive location for breaking news.

The Report

Delivering all the latest piste and snowfall information throughout the day during the ski season, the Snow Reports offer the latest comprehensive round-up from all the major ski resorts across Europe from Austria to Andorra.

With three live reports provided by our award-winning Sky News weather team throughout the day, seven days a week, it has never been easier to get your ski and snow fix exclusively on Sky News.


  • Period: 1st November 2019 – 31st March 2020
  • Duration: Up to 1 minute report
  • Frequency: Daily at 06:45, 08:45 & 19:45

*the times and durations of the reports may change, owing to the nature of breaking news.


Sponsor credits (per report):
Opening Credits: 1 x 10 second audio/visual
Closing Credits: 1 x 5 second audio/visual

Key Benefits

Reach: Sponsor branding is estimated to reach over 6m people across the campaign period.

Frequency: An estimated 454 reports will be broadcast across the campaign period, equating to 908 sponsor credits playing out on Sky News across Freeview and Sky’s platform.

Secondage: Spanning 5 months, the sponsor will receive an estimated 6,810 seconds of sponsor branding around the UK’s first dedicated rolling news service.

OTS: Throughout the campaign period, a brand will receive a continuous presence across Sky News with the average ABC1 adult seeing the sponsorship creative 10 times or more.

Cross Platform: As part of the opportunity a brand can amplify their campaign further by extending the sponsorship to Skynews.com, Sky News mobile and Sky Go if digital assets are available. For additional investment they can also extend to the International or Republic of Ireland Sky News feeds.

Contact Details

Adam Spicer | Activation Manager

adam.spicer@sky.uk  | 02070323775

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