Sony Channel Daytime

Sky Media & Sony Pictures Television are offering a brand the opportunity to sponsor Daytime on Sony Channel. Whoever you are and whatever your mood Sony Channel has the perfect concoction of content to sit back on the sofa with.

The Opportunity

Sky Media & Sony Pictures television are offering a brand the opportunity to sponsor Daytime on Sony Channel, including hit shows such as HustleLaw & Order Hotel Babylon. The Daytime package features the best the channel has to offer from 9-5pm every day.

About Sony Channel

Sony Channel offers quality programmes – from engaging comedies and dramas to compelling movies. Aimed primarily at women, but with movies and dramas that men can also enjoy.
Whoever you are and whatever your mood, Sony Channel has the perfect concoction of content to sit back on the sofa with.

Key Programming
  • Hustle
  • Films on Saturday & Sunday
  • Law & Order
  • Hotel Babylon
  • Ghosts in My Home
Scheduling & Accreditation

3 Month Daytime

  • 09:00-17:00 Monday-Sunday
  • Approx. 720 hours of sponsorship over 3 months
  • Approx. 5,760 sponsorship credits over 3 months
  • 10″ Openers/Closers & 5″ Break Bumpers
About the Audience
  • Sony Channel was watched by over 13 million Individuals in 2017
  • Over 1.8m Women watch Sony Channel every month
  • 24% of Women tuned into Sony Channel throughout 2017

Sony Channel viewers are more likely to than total TV viewers to:

  • Look for products seen on TV (125). 64% agree they often talk about products they’ve seen on TV
  • Spend over £500 on the lottery per year (129)
  • Order Takeaways at least once per week (117). Over 50% of viewers order at least once per month
  • Look for new ideas to improve their home (115)
  • Spend between £150-£500 on their garden or DIY (112)
  • Have a Dog or Cat in their home (110)
  • Shop at Aldi (110), Iceland (127), Asda (129) or Morrison’s (110)
  • Rarely use paid for internet TV services such as Netflix or Amazon Prime (124)
Contact Details

Micheal Thomas | Content Partnerships Manager

Micheal.Thomas@sky.uk  | 0207 032 6483

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