Stars in their Cars

The best of Travel Channel, built around the upcoming show ‘Stars in Their Cars’…

stars in their cars

The Opportunity

Sky Media & Scripps Networks are pleased to offer the opportunity to build a unique association with Travel Channel. This sponsorship opportunity offers the best of Travel Channel, built around the upcoming show ‘Stars in Their Cars’!

About Stars in their Cars

Paddy McGuinness. Celebrities. And driving. What more could you want? Sending Stars on the ultimate road trip – going back in time to drive the cars from their past.

Paddy will take well-known celebrity guests including Jodie Kidd, Neil Morrissey, John Prescott and Ross Noble on a nostalgic drive down memory lane, reuniting them with three beloved cars from their past. Crossing the country, they will track down old friends and reminisce about the quirks of driving each vehicle. From the humble Vauxhall Chevette to the boy racer Capri and the cutting-edge Austin Princess, these iconic cars are the stars of the show and will provide fascinating insight in to the lives of each celebrity.

Channel Growth

  • 4 year growth 604%
  • Q1 2016 has seen a 191% increase YOY
  • Monthly reach of 4.8 million adults
  • Travel Channel Viewers are 113% more likely to buy products from companies who sponsor TV programmes

Digital Package

  • Competition: Win A Prize (supplied by client)
  • Promoted online and across social
  • Five runners-ups will also win a prizes (supplied by client)

Stars In Cars Content- Quizzes

  • Can You Match the Star to Their Car?
  • Can You Guess the Car from the Pixelated Image?

Branding

  • High Impact Ad Units: BB, DMPU
  • ‘In Association With’ Logo

(Price available on request)

Social Package

Social Wall

  • Dynamic social wall pulling in all social conversation around #StarsinTheirCars
  • This will live alongside the competition and quizzes created

Social Posts

  • 20 x Facebook and Twitter Posts (Outtakes from series
  • Facebook 112K Followers
  • Twitter 14.6K Followers

(Price available on request)

Scheduling & Accreditation

Option 1

  • All time On-air sponsorship – 3 Months Oct – Dec
  • Stars in Their Car LEAD (first runs, repeats min. 40 eps)
  • Freddie Flintoff Vs The World, Life Below Zero, Shed and Buried etc.
  • 1620 hours of sponsored content, approx. 12,960 credits

Option 2

  • Primetime On-air sponsorship – 3 Months Oct-Dec
  • Stars in Their Car LEAD (first runs, repeats min. 20 eps)
  • Freddie Flintoff Vs The World, Life Below Zero, Shed and Buried etc
  • 540 hours of sponsored content, approx. 4320 credits

Option 3

  • ‘Petrol-Heads’ Strand On-air sponsorship – 6 Months Oct ‘16- Mar’17
  • Stars in Their Cars LEAD (first runs, repeats min. 80 eps)
  • Estimated 30 episodes of ‘petrol-head’ content could include: Worlds Greatest Motorcycle diaries, Tough Rides – Brazil, India and Road Rivals
  • Specific Marketing campaign promoting Stars in their Cars including ; Online display, Pre-roll VOD, Radio and press, alongside heavy on-air promotion across the Scripps Network
Contact Details

Wesleigh Lewis | Content Partnership Controller
Wesleigh.lewis@sky.uk | 02070326611

Channel logo: Travel Channel
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