Swipe Report on Sky News

A unique opportunity to align your brand with the respected technology show on Sky News every week.

The Opportunity

Sky Media are exclusively seeking a sponsor for the Swipe reports on Sky News with the addition of an extensive online offering on  skynews.com. The option is also available to extend the association further to ROI & International territories – representing a fantastic cross-platform opportunity for a brand to associate itself with our award-winning Sky News channel.

The Report

The popular technology report, SWIPE runs six times a week across the Sky News portfolio. It is the perfect opportunity for a brand to align itself with the latest trends emerging in the technological world, this specialist report ensures all the latest technology news is delivered whether consumed it at home, online or on the go.

The Channel

Sky News, the RTS News Channel of the Year 2016 (again!) and UK’s first dedicated 24-hour news channel is a world class breaking news service with a spirit of innovation and a fresh approach to news broadcasting. Sky News is renowned for the  quality of its coverage and flexibility of reporting news live across all its platforms – TV, mobile, online, connected TV, radio and iPad.

Multi-channel added value

In addition to Sky News, Swipe reports also air across 4 additional Sky channels from 10- 15 times per week: Sky 1, Sky 2, Challenge and Pick TV every weekend. It also features on Sky News’ digital platforms.

The Audience

Sky News boasts one of Sky’s most desirable TV audiences in the UK, consisting of;

Age/Gender :  57% male/43% female, 55% 35 – 44.

Social demograph:  Sky News social grade of ABC1 Ads is 57%   higher than the commercial TV average

In addition, Sky News viewers are more likely to earn more:

Sky News viewers are affluent and reliable with an average Income of £50k+ which is 23% higher than the UK average.

Accreditation & Sponsor Credits (per report):

Opening Credits:    1 x 10 second audio/visual

Closing Credits:  1 x 10 second audio/visual

Period: 12 months

Duration:  Up to 10 minutes per report


Fridays at 21:40

Saturdays at 10:40, 14:40, 16:40

Sundays at 14:40, 16:40

*The times and duration of the reports may change, owing to the nature of breaking news.


Ranked as the 5th biggest news provider in the UK, Sky News offers news readers and advertisers the opportunity to extend their association further by offering a fully interactive experience online.
Showcasing the latest breaking news,videos,features,polls and insight every month, our exclusive 12 month sponsorship opportunity includes:
• 25% SOV (Leaderboard and MPU) across the Sky News Tech Section throughout the sponsorship period.
• 1 million Billboard impressions to run on the Sky News Tech Section throughout the sponsorship period.
• Sponsor logo roadblock on all pages within the Sky News Tech Section.
• 4 x 24hr homepage takeovers running on www.skynews.com across the sponsorship period.
•All Swipe videos posted on the website to carry stitched in sponsor branded Pre-Roll bumpers.


Sky News App is the UK’s number 1 commercial news destination. Generating over 1.2 million unique visitors every month.
The sponsor of the Sky News Swipe Reports will receive a run of the technology section across the Sky News App, giving a sponsor a total of 7 million mobile ad impressions distributed evenly across the sponsorship period (50% for mobile App and 50% Mobile Web).


Contact Details

Adam Spicer | Activation Executive


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