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Thrill Seeking on Discovery

Sponsorship Opportunity 2020

The Opportunity

Sky Media and Discovery are excited to offer brands and advertisers the opportunity to sponsor daytime across Discovery, DMAX & QUEST.

Thrill seekers actively seek out adventurous experiences as a form of self-expression and they gravitate towards brands who create a space in which they can feel at home. This audience goes wild for our adventure shows

About the Channels

Discovery Channel

Discovery takes its viewers from the bottom of the Pacific Ocean to the top of the Himalayan Mountains with ground-breaking documentaries and world-class entertainment.


Discovery’ networks’ free-to-air entertainment channel that shows a mix of survival, entertainment and motoring programming.


Quest is the largest channel in the Discovery portfolio. The channel brings amazing stories, fascinating facts and extraordinary to its male-skewed audience.

Example Programming
  • Deadliest catch
  • Ed Stafford: First Man Out
  • Man, Woman, Child, Wild
  • Alaskan Bush People
  • Naked and Afraid
  • Outback Truckers
Scheduling & Accreditation
  • 6 Months Sponsorship (More Options Available )
  • Discovery: 130 hours per month
  • DMAX: 80 hours per month
  • Quest: 45 hours per month
  • Approx. 255 hours of sponsored content per month
  • Approx. 2,040 sponsorship credits per month
  • 2 x 10” opener/closers & 6 x 5” break bumpers
About the Audience

Discovery Channel

  • 47% of Discovery viewers have a keen sense of adventure
  • 40% of Viewers name watching TV as their favourite pastime
  • 60% agree that it’s worth paying more for quality goods


  • 88% of viewers agree that you should seize opportunities in life when they arise
  • 79% of viewers enjoy spending time with their family
  • Viewers are 50% more likely to come from a construction or engineering background


  • 62% of viewers agree that when they find a brand they like, they stick to it
  • 63% of viewers are more likely to be skilled in trade
  • 37% of viewers are more likely to be ad-impressionable
Contact Details

Wesleigh Lewis | MP Partnership Controller

0207 032 6611 | Wesleigh.lewis@sky.uk

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