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Timeless Repairs on Sky HISTORY

Sponsorship Opportunity

The Opportunity

Sky HISTORY presents a unique chance for brands to partner with and sponsor Timeless Repairs, a genre of programming that celebrates DIY and craftsmanship. Featuring popular shows like Forged in Fire, American Pickers, and Rust Valley Restorers, this lineup delves into the worlds of skilled trades and historical restoration.

By aligning with Timeless Repairs on Sky HISTORY, your brand can connect with a dedicated audience of ABC1 men who value quality, expertise, and historical depth in their entertainment. This sponsorship offers a distinctive opportunity to integrate your brand with premium content that resonates deeply with viewers’ passions and interests.

Key Benefits

Contextual Relevance: Position your brand alongside Sky HISTORY’s engaging programming, like Forged in Fire and Rust Valley Restorers, ensuring it resonates with viewers who have a strong interest in DIY craftsmanship, and historical restoration
Engage with a Targeted Audience: Connect with a dedicated audience of ABC1 men who are passionate about DIY, craftsmanship, and historical restoration, ensuring your brand reaches viewers who value quality and expertise.
Front-of-Mind Awareness: Achieve sustained visibility with over 225 hours of content per month, ensuring your brand remains top of-mind for viewers over a 12month period.

Audience Insight

DIY Enthusiasts:
Viewers Sky HISTORY viewers are 60% more likely to tune into DIY TV shows – they’re all about hands-on projects (i160)
DIY Buzz:
Sky HISTORY viewers are always buzzing about DIY – it’s a top topic in their conversations (i129)
Influenced By Advertising:
Viewers are 20% more likely to notice products or brands featured on TV .

Source: TGI Barb: TGB2407MO TGI GB 2024 July (viewers vs non viewers)