Together Strand Sponsorship

Together is the new ‘do more’ channel launching in January 2018. Together and Sky Media are excited to be  offering a brand the chance to sponsor one of three key content strands, geared around wellbeing, creativity and community.

The Opportunity

Together is the new ‘do more’ channel launching in January 2018. Together and Sky Media are excited to be  offering a brand the chance to sponsor one of three key content strands, geared around wellbeing, creativity and community. Together offers brands ways to engage with viewers and their passions, driving activation through media and editorial opportunities on TV, web and social media.

About Together

Together exists to motivate people to do for themselves and of others. Optimistic, encouraging and celebrating the quirks of British life, Together presents a distinct mix of smartly-entertaining series and passionately-authored documentaries. It is available 24-hours-a-day on FreeviewHD 93, Sky 539, Virgin Media 269, freesat 164 and TVPlayer, on-demand via the channel website, with social video on YouTube and Facebook.

Target Audience
  • 9m UK women aged 40-60
  • They are relatively neglected ‘Generation X’ women, the largest female segment
  • Affluent, tech-savvy, busy, straddle old and new media, forever young, 98% control of household spend, 74% influence friends’ buying decisions
Example Programming
  • Wild Wild Web (Together Original)
  • Sink To Catwalk
  • Winners Circle (UK Premier)
  • Great British Garden Revival
On-Air Accreditation

Sponsorship of one of three key strands

  • Better Together (wellbeing)
  • Make Together (creativity)
  • Get Together (community)
  • Each strand broadcasts 6 hours per day
  • Approx. 3,000 programme broadcasts a year
  • 2 x 10” credits per opening and closing idents
  • 2 x 5” per centre break bumpers
  • Brand accreditation in approx. 1,000 promos
Further Activation 
  • Scope to develop impact partnership signposting to partner services/widgets/API and activations
  • Editorial/content opportunities
  • Website, newsletter, Facebook, YouTube, Twitter

 

Contact Details

Sadie Burnett | Content Partnership Executive

Sadie.Burnett@sky.uk  | 02070324449

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