The Tonight Show Starring Jimmy Fallon

Sky Media & NBCUniversal are excited to offer a brand the unique opportunity to sponsor The Tonight Show Starring Jimmy Fallon!

About The Tonight Show

Jimmy Fallon hosts the Tonight Show and interviews celebrities, plays games with them and has a musical or comedic guest perform. The shows sketches are a constant viral hit with the Lip Sync Battle with Emma stone having been seen by 72 million alone on its Youtube channel!

In the U.S., The Tonight Show Starring Jimmy Fallon is the reigning #1 late-night talk show, beating The Late Show with Stephen Colbert and Jimmy Kimmel Live!

Each night viewers are in store for an hour full of unexpected, innovative comedy with celebrity guests and creative music-oriented bits. Due to Fallon’s massive popularity and creative prowess, The Tonight Show’s ground-breaking videos often quickly become viral sensations. With 11 million subscribed and more than 5.6 billion video views, The Tonight Show is the most subscribed and viewed late-night channel on YouTube, and ranks #1 for late-night shows on Facebook, Instagram and Twitter.

In the past 12 months, the Youtube channel has had 134 million page loads to UK viewers!

E! Viewers

Being a lover of pop culture is part of being a trendsetter – and because we are the authority in the pop culture space….we attract Trendsetters at scale.   They’re 89% of our audience!  E! Viewers are:

  • Affluent
  • Highly Social
  • Fashion Forward
  • Try New Products First
  • Recommend Products to Others
  • Ad Receptive
  • Avid Pop Culture Followers
  • Watch/Share clips on Social Media

Scheduling and Accreditation

  • Approx. 64 hours per month
  • Approx. 512 sponsorship credits per month
  • 15” Openers/Closers & 5” Break Bumpers
  • 07:00 – 08:00 – Monday to Friday
  • 13:00-14:00 – Monday to Friday
  • 23:00 – 24:00 – Tuesday – Saturday (Premieres)
Digital Integration
  • The Jimmy Fallon YouTube channel boasts over 130 million annual views in the UK
  • 36% of E! weekly viewers watch clips of The Tonight Show on YouTube at least once a fortnight compared with the average UK adult (14%)
  • 2 million display impressions on around the show pages

E! can create a bespoke competition to further extend the relationship between a brand and the programming.

As part of this package, E! are offering a 2 week editorially promoted competition running 30” promos on-air & a dedicated competition page and display media competition drivers online with a money-can’t-buy prize provided by E! such as flights to the US with a tour of the studios, taking part in taping of the shows and a meet and great with Jimmy Fallon himself (tbc).

With further investment E! could create bespoke content to be used on E! Online and E! Social channels.

Contact Details

Michael Thomas | Content Partnerships Manager  | 0207 032 6483

You can view a short clip below:

Channel logo: E!
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