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Total Country Channel Sponsorship

Become part of one of the fastest growing music genres in Britain and align your brand alongside huge stars from across the Atlantic and pioneers of UK country music!

The Opportunity

Sky Media and All Around The World are excited to offer the opportunity to sponsor the UK’s newest music channel from 1st November 2018 – Total Country!

Become a part of one of the fastest growing music genres in Britain and align your brand alongside huge stars from across the Atlantic, such as Taylor Swift, Lady Antebellum and Carrie Underwood, as well as pioneers of UK country, The Shires and Ward Thomas

About Total Country

After laying in the long grass as a sleeping giant for years, Country music is finally breaking through in UK mainstream culture with rapid growth in engagement, consumption and recognition across all ages. It’s now one of the fastest growing music genres in Britain and UK Country fans are leaning in with massive audiences attending live events like the three day sell out C2C simultaneously held at the O2 in London, Glasgow and Dublin demonstrating the huge demand from an actively engaged fan base.

Channel Content

Total Country will feature hot new Country tracks and classics from a 40 year video archive, with exclusive programmes recorded including shows with country stars The Shires, Angaleena Presley, Danielle Bradbery, Una Healy, The Wandering Hearts, Lindsay Ell, Aaron Watson & Ward Thomas. All this plus regular contributions from UK Country presenters Baylen Leonard & Chris ‘Country’ Stevens. Top programming examples include:

  • The Shires’ 21st Century Artists
  • Baylen Leonard’s Country House Party
  • Chris Country’s Hot 10
  • Total Access – Ward Thomas
  • Boot Scootin’ 90s!
  • First Dates & Heartbreaks
Scheduling & Accreditation
  • Full Channel
  • Monday – Sunday
  • Approx. 570 hours per month
  • Approx. 3,420 sponsorship credits per month
  • 6 x 10” idents per hour
About the Country Music Audience
  • This audience likes to keep fit and enjoys running and going to the gym.
  • They regularly go to live sporting and music events as well as theatre and art galleries.
  • They are heavy spenders on clothes, beauty/grooming products as well as renting/buying movies
  • They are heavy users of fizzy drinks, bottled water and spirits/liqueurs
  • They over index on pet ownership.
  • They are heavily into social networking and shopping online.


Contact Details

Sadie Burnett | MP Partnerships Executive

Sadie.Burnett@sky.uk  | 0207 032  4449

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