Sky Media and Universal Music UK are excited to offer the opportunity to sponsor the UK’s newest music channel from 1st November 2018 – Total Country!
Become a part of one of the fastest growing music genres in Britain and align your brand alongside huge stars from across the Atlantic, such as Taylor Swift, Lady Antebellum and Carrie Underwood, as well as pioneers of UK country, The Shires and Ward Thomas
After laying in the long grass as a sleeping giant for years, Country music is finally breaking through in UK mainstream culture with rapid growth in engagement, consumption and recognition across all ages. It’s now one of the fastest growing music genres in Britain and UK Country fans are leaning in with massive audiences attending live events like the three day sell out C2C simultaneously held at the O2 in London, Glasgow and Dublin demonstrating the huge demand from an actively engaged fan base.
Total Country will feature hot new Country tracks and classics from a 40 year video archive, with exclusive programmes recorded including shows with country stars The Shires, Angaleena Presley, Danielle Bradbery, Una Healy, The Wandering Hearts, Lindsay Ell, Aaron Watson & Ward Thomas. All this plus regular contributions from UK Country presenters Baylen Leonard & Chris ‘Country’ Stevens. Top programming examples include:
Sadie Burnett | Content Partnerships Executive
Sadie.Burnett@sky.uk | 0207 032 4449
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