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Travel & Tourism

Use the Power of AdSmart to reach audiences who spend big by category on holidays and flights

The Opportunity

Using AdSmart’s unique TV targeting capability Sky Media are offering advertisers the ability to reach households based on purchasing insight from our partners at Mastercard, delivering efficient targeting to a market known to have a larger average spend on holidays. This targeting can be further deployed by category, from sunny destinations to winter holidaymakers, in addition to overlaying socio-demographic insights.

Power of data in brand safe environment

  • The Travel & Tourism opportunity from AdSmart delivers precision targeting using data from Mastercard and Experian
  • Our data partners can pin point households who spend disproportionally high amounts when booking holidays and those who frequently purchase flights (Mastercard)– ideal for achieving cut-through during the busy January booking period
  • These data informed buys serve into Sky and Virgin’s premium and brand safe platforms, to an engaged audience, proven by the fact that AdSmart ad breaks have 48% less channel switching than non-AdSmart breaks
  • The Travel & Tourism packages cover the following areas:
    – Luxury Holidays
    – Summer Sun Seekers
    – Cruise Interest
    – Winter Holidaymakers
    – Frequent Flyers
  • There are numerous opportunities beyond this that you can explore via the Planning section of Sky Analytics, or by getting in touch with the sales team
  • Watch this space as there will be an Easter opportunity coming soon…


Contact Details

Felicity Dedmon | Adsmart & VoD Commercial Strategy
felicity.dedmon@sky.uk | 02070322907

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