Travel Channel

This sponsorship opportunity creates a perfect environment for a brand to target all types of travel lovers, no matter what type of programming they watch.

The Opportunity

Sky Media & Scripps Networks are pleased to offer the opportunity to build a unique association with Travel Channel.

This sponsorship opportunity creates a perfect environment for a brand to target all types of travel lovers, no matter what type of programming they watch.

About Travel Channel

Travel Channel presents a unique perspective on the travel experience. Programmes transport viewers around the globe, from luxury getaways and culinary quests, from backpacking adventures to epic journeys.

The channels’ core programming includes Life Below Zero, Shed & Buried, Barnwood Builders, Building Alaska and World’s Greatest Motorcycle Rides – Taking our viewers on an authentic adventure each time they watch.

Example Programming

Travel Channel programmes transport viewers to every corner of the globe, on backpacking adventures, culinary quests, eco-friendly holidays and exclusive, luxury getaways.

  • Michael Palin: Around the World in 80 Days
  • Bizarre Foods with Andrew Zimmern
  • Robson Green’s Grand Slam Fishing
  • Ray Mears’ Extreme Survival
  • Mysteries at the Museum
  • Expedition Unknown
  • Olly Smith’s Ale Trails
  • Building Off the Grid
  • Food Paradise
  • Man V Food
  • Floyd on Food
  • Hotel Impossible
Scheduling & Accreditation
  • 3 Month Sponsorship
  • Travel Channel & Travel Channel +1
  • Monday – Sunday
  • Primetime 18:00 – 24:00
  • Daytime 06:00 – 18:00
  • Full Channel 06:00 – 24:00
  • 5” bumpers/ 15” opening and closing idents
Key Benefits
  • Freesat “Best Specialist Channel” award winner 2014
  • Primetime viewing growth of 175% YOY
  • Available on all major platforms in the UK including full Freeview since July 2015 so in 98% of all homes in the UK.
  • Strong mutual viewing in the UK with 46% of our viewers watch Travel Channel programmes with somebody else in the same room across the day vs. Total TV’s 39% and 50% during prime time vs. Total TV’s 44%
  • Travel Channel viewers spend 3.8 hours a week enjoying the channel’s programme offering
  • 400 New programme hours per year featuring programmes picked from Travel Channel US library
  • Travel Channel viewers are 113% more likely to purchase products from companies who sponsor TV programmes
  • 60% of Travel Channel viewers are the main purchaser

 

 

Contact Details

Wesleigh Lewis | Content Partnerships Controller

Wesleigh.Lewis@sky.uk  | 02070326611

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