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Universal TV Channel Partnership

The perfect opportunity for brands to sponsor world-class, character-driven shows that get everybody talking.

The Opportunity

Sky Media and NBCUniversal are offering brands the opportunity to sponsor Universal TV in 2019. This is a 12 month, full channel sponsorship across broadcast and On Demand, and can be further extended through bespoke activation across Universal TV’s social media presence.


About Universal TV

Universal TV is dedicated to world-class, character-driven shows that get everybody talking. The content is smart, bold and original, and our unique, multi-layered characters inspire loyalty and steal the hearts of our audience. Drama is the number one talked about genre, this is an amazing opportunity for a brand seeking engagement and more brand awareness using compelling character-driven entertainment. With high rating and reaching content, Universal TV showcases some of the top dramas from the US.


Premiering Shows in 2019
  • In Ice Cold Blood (S1 premieres Jan)
  • The Resident (S2: Part 2 premieres Feb)
  • Proven Innocent (S1 premieres in Feb)
  • Law & Order: SVU (S20 premieres in Feb)
  • Chicago Med (S4: Part 2 premieres March)
  • Coronor (S1 premieres in May)
  • Private Eyes (S3 premiers in June)
  • The InBetween (S1 premieres in June)
  • Burden of Truth (S2 premieres in Oct)




  • 63% are Women
  • 56% are aged between 35 and 64
  • 37% have taken 4 or more trips /holidays in the last year (i: 115)
  • 76% prefer to spend a quiet evening at home than go out (i: 111)
  • Uses on demand services to create her own TV schedule (i: 127)
  • Loves to buy gadgets & new appliances (i: 126)
  • Shopping online makes my life easier (i: 118)
  • Prepared to pay more for products that make life easier (i: 113)
  • Has the highest expenditure on skincare products (i: 116)
Scheduling & Accreditation
  • 12 month on-air sponsorship
  • Monday – Sunday
  • 21 hours a day
  • Approx. 7,665 total hours of sponsored content
  • Approx. 30,660 total sponsorship credits
  • 4 x 10″ spots per hour

Contact details

Michael Thomas | Content Partnership Manager

michael.thomas@sky.uk | 0207 032 6483

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