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US Open 2019 Co-Sponsorship

With exclusive coverage of the prestigious U.S. Open Championship, an opportunity presents itself to become a co-sponsor of this highly-anticipated golf Major.

The Opportunity

Sky Sports, the home of golf, will once again bring golf fans unparalleled coverage from all the biggest events in 2019. The action-packed schedule includes the Majors, European Tour, PGA Tour, Ladies PGA Tour and World Golf Championship events. Sky Sports Golf is the biggest destination for live Golf in the UK and this sponsorship gives brands the opportunity to associate themselves in an environment that appeals strongly to a loyal ABC1 male audience, around one of the PGA Tour’s major championships.

With exclusive coverage of the prestigious U.S. Open Championship, an opportunity presents itself to become a co-sponsor of this highly-anticipated golf Major. This opportunity allows the right brand to align itself with premium golf content, whilst reaching an affluent, up-market audience through Sky’s broadcast, digital and VOD platforms.

The Content

The U.S. Open is the second of the four major golf tournaments in the calendar.  The U.S. Open course changes each year, with the 2019 event taking place at the iconic Pebble Beach. The course has previously held the U.S. Open five times, and became the first public course to host the tournament in 1972. It has produced some of the most memorable US Open’s in history and 2019 promises to be no less intriguing.

Last year’s U.S. Open at Shinnecock Hills, saw Brooks Koepka lift his second successive US Open trophy. Known for having some of the toughest links on the circuit, the triumphant 28 year old American shot a 2-under 68 to become the first back-to-back winner of the tournament in 29 years. Despite Tommy Fleetwood’s late charge, the popular Englishman was only able to take the runner up prize.

The heritage and prestige of the event attracts the world’s best players including Rory Mcllroy, Jason Day, Rickie Fowler, Jordan Spieth, Tiger Woods and the defending champion Brooks Koepka. Returning to golf, Tiger Woods will be looking to secure his place in history to become four-time U.S. Open Champion, alongside some of the greats such as Ben Hogan and Jack Nicklaus.

Sky Sports’ exclusive coverage of the U.S. Open will feature a stellar line-up of talent such as Butch Harmon and Colin Montgomerie bringing viewers the best analysis of every tee, fairway and green.

Scheduling
  • 4 Live days – played out mid afternoon-evening UK time
  • c. 12 Highlights shows (3 shows per days play)
  • c.65 Magazine shows including. U.S. Open Official Film
Accreditation

The co-sponsor(s) will receive the following accreditation:

  • Live U.S. Open – an average of 1 x 15” and 28 x 5” credits per day
  • Highlights – an average of 1 x 15” and 6 x 5” credits per show
  • Magazine – an average of 1 x 15” and 3 x 5” credits per show

*All scheduling and accreditation is estimated and subject to change

Key Benefits
  • Reach a highly engaged, affluent audience throughout the campaign period across multiple touchpoints (Broadcast, Digital, Sky Go and TV VOD). More information including a digital takeover of the Sky Sports Golf section for the duration of the championships is an additional element to this sponsorship package delivering over 10m impressions.
  • One of four chances per year to align your brand with premium major golf content.
  • Build brand association with the sport, and frequently reach an ABC1 audience (15 OTS – Men ABC1. 15 OTS – Adults ABC1).
  • Be closer to a premium dedicated sports channel: Sky Sports Golf
  • Exclusive renewal rights for the 2020 U.S Open at the famous Winged Foot Golf Club, Mamaroneck, NY subject to event partner obligations. The sixth time the US Open is to be hosted there.
Terms & Conditions
  • Subject to event partner obligations
  • Digital subject to incumbent sponsor’s renewal option
  • The opportunity excludes on-air production
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • Opportunity includes ROI, delivery numbers available on request

 

Contact Details

Adam Spicer | Activation Executive Sky Sports & Sky News

adam.spicer@sky.uk  |

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