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Vitality T20 Blast 2018 – Sky Sports

The nations favourite Domestic T20 County Cricket competition is back!

The Opportunity

The nations favourite domestic cricket competition is back! The T20 Blast returns to Sky Sports viewers screens in 2018 in what promises to be another huge summer of cricket.

With arguably the biggest summer of cricket on the horizon, an exciting opportunity presents itself to become a multi-platform sponsor of cricket’s famous Friday night tournament. The T20 Blast returns to Sky Sports in 2018, and it promises to be another unmissable event in the Sky Sports calendar. This opportunity allows the right brand to engage an affluent male audience across Sky’s multiple platforms, whilst building association with the UK’s hottest domestic cricket competition.

The Content

The T20 Blast features 18 first-class county cricket teams split into two groups (North and South) during the group stages of the competition. Each team will play one home game and one away game against every other team within their group. The teams that finish in the top four places within their group will proceed to the knockout stages, which then follows a simple knockout format until one team is crowned T20 Blast Champions. The fast-paced T20 format ensures the tournament is fierce, competitive and exciting for not only the avid cricket fans, but for the casual cricket fans too.

The T20 Blast is renowned for showcasing the best UK domestic cricket talent. Last year’s final saw the Nottingham Outlaws take on the Birmingham Bears in what promised to be an unmissable final. Despite an early slump which left the Outlaws 30-3, an incredible 132-run stand between Brendan Taylor (65) and Samit Patel (64 not out) propelled the Outlaws to 190-4. Nottingham’s total of 190 runs proved too much for a Birmingham Bears side who elected to field first, instead of putting runs on the board. A decision which later came back to haunt them, after youngster Ed Pollock was brilliantly run out by Patel after just 14 runs. The Birmingham Bears posted a final score of 168-8 (20 overs), which saw the Nottingham Outlaws win their first ever T20 Blast title.

Sky Sports Cricket viewers can expect the highest level of insight, analysis and expertise across all aspects of the game and viewers can view all the action live in stunning HD, catch up On Demand or watch on the move via the Sky Go app.

Key Benefits

  • T20 Blast 2017 reached 3.4 million viewers including 1.3 million ABC1 Men
  • Frequently engage with ABC1 Men audiences
  • Build association with England and Wales’ highest level of domestic county cricket
  • Reach out to cricket fans across Sky’s multiple platforms


SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat delivering (per month):

  • 3.6 million unique visitors
  • 180 million pages views
  • An average dwell time of 31 minutes per visitor

The sponsor of Vitality T20 Blast will receive the following placements on SkySports.com throughout the campaign period:

Sky Sports Cricket Section

  • 3,000,000 impressions –Mixed format ads (Leaderboard & MPU)

Run of Sky Sports Inventory

  • 1,000,000 Impressions (Leaderboard & MPU)

Sky Go

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period ,all T20 Blast programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast.
The sponsor will receive an opening 15” credit for each programme pushed to Sky Go On Demand. This is estimated to deliver 5,000 impressions

Contact Details

Rob Horne | Activation Executive


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