It’s well known that the British are obsessed with the weather (apparently we spend 45 hours every year talking about it!). Your brand can be part of that conversation and be seen in a uniquely contextual environment, through the sponsorship of a variety of new weather bulletins on Channel 5:
Weather Trends Report (All Year) – a report for all those keen weather watchers; is it windier year on year, are we experiencing more rainfall than the average for this week?
Snow Report (January -March & December) – This report will provide a fresh update on the quality of snow across the most popular European resorts.
Pollen Report (April – September) – The essential report for hay fever sufferers.
Holiday Weather Report (May–August) – This report will provide details of the weather in popular holiday destinations, this property provides daily exposure for brands keen to engage those interested in foreign travel.
Gardeners Weather Report (March – October) – This report will take a snapshot of the key weather parameters which will affect everything in the Garden. Whether it is frost, rainfall (or lack thereof), or understanding more about the growing season, the Gardening Weather Report will place the weather in context for the green-fingered.
Air Quality Report (April – September) – Running across Spring and Summer, this report will focus on the Air Quality levels across the nation.
Activities Report (All Year) – Providing details of the weather affecting popular outdoor activity destinations across the UK, this property provides daily exposure for brands keen to engage those interested in getting out and about.
Key Benefits
Always on: Guarantees a daily presence on one of the UK’s most popular TV channels (Channel 5 is watched by 61% of the UK’s adults population each month)
Contextually relevant: Be front of mind to your target audience, when they are considering how the weather affects them personally.
Trustworthy environment: The reports are created and presented by the Met Office, the UK’s official national weather service.
Sky News Snow Report
