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Weddings on TLC and Quest Red

With this joyous, highly popular package, brands have the chance to sponsor the channels’ wedding content and reach a large, female-skewed audience.

The Opportunity

Sky Media and Discovery are excited to present the ‘Weddings’ package on TLC and Quest Red. With this joyous, highly popular package, brands and advertisers have the chance to sponsor the channels’ wedding content, making this the perfect opportunity to reach a female-skewed audience.

Digital Activation

  • Pre-roll on Quest OD & Youtube
  • Twitter Amplify
  • Branded Handshakes on Facebook
  • Instagram Tagged Posts
Audience Insight
  • TLC has a monthly reach of 5.6m, and is 82% female.
  • Quest Red has a monthly reach of 6.8m, and is 73% female.
  • Viewers of Say Yes to the Dress are twice as likely to enjoy experimenting with make-up to change their appearance and 60% agree that wearing make-up makes them feel more confident (i191)
  • They juggle work, children and social lives and find it a challenge, with half of viewers feel there are not enough hours in the day to do everything (i114) and ¼ finding it difficult to reach that balance (i128)
  • Say Yes viewers are constantly connected. 2/3 of them feel lost without their mobile phone (i139) and a third visit social networking sites 10 times a day or more (i178)
Scheduling & Accreditation
  • 250 hours per month on TLC
  • 100 hours per month on Quest Red
  • Approx. 2,100 sponsorship credits per month
  • 6 x 10” spots per hour

 

Contact Details

Wesleigh Lewis | Content Partnership Controller

Wesleigh.Lewis@sky.uk | 0207 032 6611

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