Own the Winter Transfer Window on Sky Sports News through sponsorship of a host of new transfer segments, as we gear up for what’s set to be one of the busiest Winter Transfer Windows in recent memory. Align with up to the minute transfer content across Sky Sports Digital, the number one commercial sports digital content provider in the UK that generates over 65+ million page views on Transfer Deadline. Engage with football obsessed, young male audiences across Sky Sports Social channels that have a combined reach of over 46 million. Sponsor the highly popular Transfer Talk podcast that features debate and analysis from some of the most well connected reporters in football.
What is the Transfer Window?
The Transfer Window, and specifically Transfer Deadline Day, is a truly cross platform opportunity for a brand to partner with Sky. The Transfer Window allows football clubs to buy and sell players. Across the 2018/2019 season, the totally gross transfer spend in the Premier League was in excess of £1.4bn. Sky Sports News is set to provide rolling coverage of the Winter Transfer Window across broadcast, digital and social, as the clock ticks down to when the window closes at 23:00 on 31st January.
Winter Transfer Window
- Broadcast: The sponsor will be integrated into Sky Sports News live coverage, closely associating with premium sports news content throughout the Winter Transfer Window. This includes sponsorship of a range of Transfer Window segments, including the Transfer Centre, Good Morning Transfers, Transfer Talk, Transfer Show and Transfer Wrap, Sponsorship on a bespoke Best Value transfer segment that plays out each Friday across the course of the window, Sponsorship of the Transfer Centre and Transfer Deadline day countdown clocks.
- Digital: To further amplify the Partnership, the sponsor will align with high quality Transfer Window content across Skysports.com and the Sky Sports App with high impact display and video ad placements. This includes Roadblock of the Transfer Centre on Sky Sports.com with a mix of display ad units, Sky Sports Home Page takeover on Transfer Deadline Day (31st January) across Skysports.com and Sky Sports App, and Premium PC VOD inventory targeted to Football content.
- Social: The sponsor will be at the heart of the Transfer Window conversation across Sky Sports Social. Through integration into linear Transfer Window slips posted on Facebook and Instagram, and creation of bespoke branded content, the partner will gain access to three of the biggest football social platforms in the UK (Sky Sports, Soccer AM and Football Daily) with a combined reach of over 46 million. *Branded content ideation subject to brief.
- Podcast: The sponsor will be integrated into Transfer Talk, a Sky Sports News podcast that will feature debate and analysis from some of the most well connected reporters in the football world throughout the Winter Transfer Window. Sky Sports will be digging into all the biggest storylines, both in the Premier League and around Europe, as we keep you up to date on all the latest transfer developments as they happen.
Joe Neil | Activation Manager
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