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World Grand Prix Darts 2018 – Sky Sports

World Grand Prix Darts returns to Sky Sports viewers’ screens for what should be another unforgettable tournament that pits the very best on the against each other on the world stage.

The Opportunity

The World Grand Prix Darts returns to Sky Sports this October for another 7 days of non-stop action! Pitting the world’s best players from around the globe against each other in the passionate darts city of Dublin, Ireland.

This opportunity allows a brand to not only align themselves with such a unique darts property, but also engage with a large ABC1 Men audience on a UK wide scale.

The Content

The World Grand Prix Darts is a major fixture in the Darts calendar every year. The tournament always attracts an array of world class talent, with world no.1 Michael ‘MVG’ Van Gerwen, Peter ‘Snakebite’ Wright, Adrian Lewis and Raymond Van Barneveld all featuring in an impressive line up last year that was eventually won by Daryl Gurney, who in turn became the first Irishman to win a televised darts tournament. This was also the first time in PDC history that an English player didn’t make the quarter-finals, proving how Darts as a whole is growing and moving away from an English pool of players that have largely dominated the sport.

One of the features that makes the World Grand Prix Darts so unique is the double-start format of the competition. This is the only televised event in which each player must commence and finish each leg with a double, altering the tactics of the players and making a perfect nine-dart finish even more difficult to complete. This in turn raises the standard of competition making the action more nail biting than ever! With the unpredictability of the format of play, the tournament has all the ingredients for a special 7 days of Darts. You can be assured Sky Sports viewers will be glued to their seats watching the action unfold or catching up on the move via the Sky Go app.


Live World Grand Prix Darts

  • 30th September – 6th October 2018
  • 7 days of exclusive live coverage (13:00-17:00 & 19:00-23:00)


  • c. 1 full repeat of each days play


The sponsor(s) will receive the following accreditation across each sponsored programme:

  • Live – an average of 2 x 15” & 22 x 5” credits per live session
  • Repeats/Highlights – an average of 2 x 15” & 20 x 5” credits per show

*All scheduling and accreditation is estimated and subject to change

Sky Go

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period, the sponsored World Grand Prix Darts programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast.

The sponsor will also receive an opening 15” credit for each programme pushed to Sky Go On Demand.

 Terms & Conditions

  • The opportunity excludes on-air production
  • Opportunity subject to event partner obligations
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • Excludes ad serving costs & online creative production
  • UK only – ROI opportunity available upon request
 Contact Details

Rob Horne | Activation Executive


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