World War True

Uncover and explore the truth – from stories never before shared to hunting for previously lost treasures. This far-reaching stunt beginning in October is sure to have a huge impact for your brand!

The Opportunity

HISTORY’s World War True sponsorship package offers a meaningful partnership in the form of on-air content, short form, digital and above the line marketing sponsorship. Our content is themed around the Second World War, but goes beyond sensationalizing. We are uncovering and exploring the truth – from stories never before shared to hunting for previously lost treasures, this far-reaching stunt beginning in October is sure to impact HISTORY’s male audience and attract viewers to think more, learn more, and watch more.

Recent Success on HISTORY

  • In Q1 2017 HISTORY successfully grew its primetime by 3% YoY, while main competitors both lost viewing, with Discovery down 4% and Nat Geo down 21% YoY (9pm-11pm)
  • History was the #1 pay factual channel on Wednesday and Thursday nights in last quarter

Target Audience

  • HISTORY audience are men (67%) with 2.1m quarterly reach
  • The HISTORY audience are interested in watching sports, DIY and cars
  • 40% Men 25-54 with 1.2m quarterly reach
Example Programming
  • World War II: Treasure Hunters
  • Ozzy and Jack’s World Detour S2
  • X Company
  • The Warfighters
  • Plus channel premiers of World War II films and a stack of content for Remembrance Sunday (titles TBC)
Scheduling & Accreditation
  • Sponsorship across HISTORY
  • 1st October – 23rd December 2017
  • Approx. 39 premiere and 94 repeat hours of sponsored content
  • Approx. 1,064 credits (2 x 15” billboards and 6 x 5” break bumpers per hour show)
  • 3” sponsorship logo tags on all relevant promos and short form content

Overall Package includes:

  • World War True programming
  • On Air and Digital short form
  • Promo Campaign
  • Social support
  • Marketing spend
Social

Make the partnership social – sponsored articles, advertorials and video content will be shared on HISTORY’s social media feeds, as well as 3 month road block of ad space on history.co.uk. Social extension can also include a HISTORY World War True podcast prominently featuring the sponsor (product dependent).

HISTORY Facebook

  • 72% Men, which 83% of are 18-44
  • 600k monthly reach, 200k monthly engagement and 1.4m monthly video views
Contact Details

Gregory Potter | Content Partnership Manager

Gregory.Potter@sky.uk | 020 7032 6786

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