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WWE 2018 – Sky Sports

Sky Sports are proud to offer the opportunity of being associated with the world’s most entertaining wrestling organisation, the WWE.

The Opportunity

Sky Sports has been the home to the world’s most entertaining wrestling organisation, the WWE, for over 20 years and Sky Media are proud to present the opportunity to sponsor this unique property.
This opportunity allows the right brand to align themselves with not only sport, but entertainment as well. The WWE offers Sky Sports viewers the chance to witness incredible sporting moments, alongside fantastic narrative for a host of all different WWE Superstars. This opportunity also allows a brand to engage with a mass Men 16-34 audience and reach out to WWE fans across multiple digital platforms throughout the campaign period.

The Content

The WWE continues to grow in popularity and Sky Sports are at the heart of it. With over 2,400 hours of thrilling WWE entertainment throughout the year, Sky Sports is the only place to watch all your favourite WWE Superstars in action. Huge names such as John Cena, Brock Lesnar and Roman Reigns, alongside some old faces such as The Big Show, Hardy Boyz and Kane, guarantee entertainment for WWE fans of all ages.

The WWE has provided sports and entertainment fans some of their most memorable moments, such as, The Undertaker throwing Mankind off the top of the cell in the ‘Hell in a Cell’ match in 1998 and also Brock Lesnar performing the world’s biggest Superplex on the Big Show causing the Smackdown ring to collapse!

Fan favourites Smackdown and Raw will be broadcast live from the U.S every Monday and Tuesday, meaning WWE fans have the opportunity to witness all the action as it happens. WWE Experience and WWE Main Event are the weekly catch-up shows which will show all the biggest moments and greatest action from the past week.

Sky Sports viewers can watch all the action live, catch up On Demand, view on the move via the Sky Go app or read up on all the latest WWE action online at SkySports.com.



  • Live ‘Late Night Raw’ from the U.S every Monday night
  • Repeats in both 1 hour and 2 hour shows
  • Repeated in peak time (21:00 & 22:00)
  • Over 850 hours broadcast each year


  • Live ‘Late Night Smackdown’ from the U.S every Tuesday night
  • Repeats in both 1 hour and 2 hour shows
  • Repeated in peak time (21:00 & 22:00)
  • Over 830 hours broadcast each year


  • Premiere episodes every Wednesday evening (18:00)
  • Repeats extended to our free-to-air channel Sky Sports Mix
  • Repeated in peak time (17:00 & 20:30)
  • Over 180 hours broadcast each year


  • Premiere episodes every Thursday evening (21:00)
  • Repeats extended to our free-to-air channel Sky Sports Mix
  • Repeated on Saturday mornings (11:00)
  • Over 260 hours broadcast each year

The sponsor(s) will receive the following accreditation across each competition:

  • Live Late Night RAW – an average of 2 x 15” and 18 x 5” credits
  • Live Late Night SMACKDOWN – an average of 2 x 15” and 18 x 5” credits
  • Live EXPERIENCE – an average of 2 x 15” and 6 x 5” credits
  • Live MAIN EVENT – an average of 2 x 15” and 6 x 5” credits

*All scheduling and accreditation is estimated and subject to change


SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering  (per month):

  • 3.6 million unique visitors
  • 180 million pages views
  • An average dwell time of 31 minutes per visitor

The sponsor of  WWE 2018 will receive the following placements on SkySports.com from September 2016-September 2017:

Sky Sports WWE Section

  • 3,000,000 impressions – Mixed format ads (Leaderboard & MPU)
  • Sponsorship logo placement (100% SOV)
  • Sponsorship Video Bumper on all WWE content (100% SOV)
Sky Go

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period, all WWE 2018 programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast.

The sponsor will receive an opening 15” credit for each programme pushed to Sky Go On Demand. This is estimated to deliver 500,000 impressions. TV VOD is estimated to deliver 2 million views over a 12 month period.

Activation Opportunities

Access to WWE talent

  • A series of branded pieces to camera for use across social media or partner channels.
  • Access to WWE shows
  • Run ticket competitions for WWE shows in the U.K.
  • Opportunity to meet the WWE Superstars and Divas prior to each tour show.
  • Signed WWE merchandise
  • Signed t-shirts
  • Tour programmes.
  • Copies of WWE 2K18 game
  • Any other WWE items, belts, hats etc.

*All activation subject to availability and exploration.

Terms & Conditions
  • The opportunity excludes on-air production
  • Opportunity subject to event partner obligations
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • Excludes ad serving costs & online creative production
  • UK only – ROI opportunity available upon request
Contact Details

Rob Horne | Activation Executive


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