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Yoga Works (WT)

Co-funded partnership opportunity

The Opportunity

An opportunity for a brand to become the partner of Sky’s new fitness program Yoga Works (WT).

Based on the success of ‘Fit in 5’ and our customer need for ‘How to’ fitness and well being content, Sky has developed a new short-form program for Yoga for On Demand and Sky Sports Mix Fitness platforms.

The Proposition

  • Provide viewers with short form Yoga pieces showing how to achieve poses which can be viewed and consumed in isolation or stitched together.
  • Brand involvement in new series of Yoga Works (WT) content for October 2017.
  • Brand involvement with choice of hosts, guests and input into format.
  • Brand access to content after 3 months with 1 year licence to use. In pre-agreed media.
  • Suggest presenters – supplied on request
Co-Funded Partner Involvement

As a funding partner a brand will receive the following:

    • Sponsorship idents – 5” opener and closer (creative supplied by brand) .
    • Product placement*
    • Potential additional branded content.
    • Full access to content to be used across own sites and Apps after 3 months exclusivity window on Sky.
    • Shaping and discussion on editorial from outset.
    • Inclusion of brand’s talent or mentors in editorial if appropriate.

* subject to compliance and PP suitable brands

Suitable partners

  • Water
  • Clothing
  • Gym – filmed in Gym or branding on set
  • Water
  • Healthy Food or Drink brands – non HFSS
  • Health brands – insurance, providers
  • Music – playlists
  • Fitness clothing

Offer needs to be submitted by 4th August 2017

Contact Details

Katie West | Job title

katie.west@sky.uk  | 02070326789

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