YourTV Channel Sponsorship 2018

YourTV offers advertisers an entertainment channel environment that is the go-to destination for gripping real life stories.

The Opportunity

Sky Media & FOX International Channels are excited to offer the sponsorship opportunity of YourTV.

Your TV is FOX’s first UK free-to-air entertainment channel, providing a killer line-up of gripping real life crime. From shocking accounts of wrongdoing and audacious characters to unbelievable true crime stories. YourTV is compulsive viewing for fans of scandalous content. Brand new UK and channel premiers launch monthly, making YourTV the go-to destination for gripping real life stories. Aimed primarily at women 35+ who are heavy TV viewers. Your TV offers advertisers an entertainment channel environment with a focus on compelling crime programming.

About YourTV

The channel has now reached 13.7m Adults since launch.
In 2017 the channel reached 2.1m Adults per month on average.
The channel continues to see impressive growth, with adult viewers in October 2017 increasing by more than 11% against what they were in the channel’s first month on air (October 2015)
The channel recently recorded it’s best day since launch, with an average audience of 446K Adults on Sunday 22nd January 2017, driven largely by Princess Diana’s Death: Mystery Solved, Deadly Doctors: Celebrity Case Files, Crimes of the Rich & Famous and Corrupt Crimes.
Other recent programming peaks include 136K Ads for an episode of Bones S2 (4th March 2017), 113K for Body of Proof (2nd November 2017) and 108K for Overkill: The Murder of Jon Benet (8th Jan 2017)

YourTV Audience

YourTV appeals in particular to the Freeview audience, with 83% of the viewing to the channel coming from that audience.
The channel tends to appeal to Women 45+. This group accounts for 54% of viewing to this channel – an index of 154 against Total TV.
The Audience also tend to be relatively big consumers of other traditional media, including radio and TV listing magazines.