As the country has settled into post-pandemic life, we have seen multiple shifts in TV consumption and behaviour including: platforms, days of the week and time driven by hybrid working, as well as an increased fascination with certain genres driven by a need for escapism. In this session, we were joined by experts from Sky, A&E Networks and Warner Bros. Discovery who served up some golden nuggets on when, where and what modern Britain is watching in 2022 so that brands can future-proof their strategies and enter the second half of the year on a high.
In case you haven’t heard, we’d like to introduce you to Sky Sci-Fi: The destination for fans of science fiction and fantasy genres (previously known as Syfy), will be re-branding to
Sky Sci-Fi from Tuesday 26 July.
The channel has been revamped and will offer exciting new shows while still being home to a host of sci-fi classics that fans know and love. Click on the links below to dig a bit deeper into the channel and its opportunities:
Please find a selection of great assets relating to this Breakfast Club below – including advertising opportunities to bring brands closer to the content that Britain is obsessed with. Just click on the image to view or download:
