LEGEND & LEGEND Xtra

Primetime Sponsorship Opportunity 2025

The Opportunity?

On-air sponsorship of LEGEND & LEGEND XTRA provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most nostalgic movies and series across the action, adventure, western, thriller, and science-fiction genres.

Home to action-packed movies and series, LEGEND will take you on epic adventures. From nostalgic classics to modern gems, whatever keeps you at the edge of your seat…LEGEND has it. But the action doesn’t end there… Escape with LEGEND XTRA, the channel which goes the extra mile to bring you a thrilling mix of genre cinema, series and all-time favourite.

About LEGEND

LEGEND is the place for fans of nostalgic action movies and is dedicated to all things action from its blockbuster shows and movies. Viewers will be provided with content that focuses on providing escapism, nostalgia, and entertainment on LEGEND. The leading voice of nostalgic television, LEGEND keeps its fanatic audience at the edge of their seat with compelling content such as Star Trek: The Original Series, Knightrider, Star Trek: The Next Generation, and Walker, Texas Ranger to name a few.

Scheduling & Accreditation

Primetime

17:00 – 24:00, Monday – Sunday

Approx. 5,110 hours of content over 12 months.

Approx. 40,880 sponsorship credits over 12 months.

2 x 15″ openers/closers and 6 x 5″ break bumpers.

LEGEND’S Audience

• 54% of LEGEND viewers are male and 41% are permanently retied, i168.
• 73% of LEGEND viewers are prepared to pay extra for better quality. 50% are looking for new ideas to improve their home.
• 71% of LEGEND viewers often talk about what they’ve seen on TV.

Example Programming

Walker, Texas Ranger

Vehicle 19

The Humanity Bureau

The Jurassic Games

Dr. Who & The Daleks

Precious Cargo

Contact Details

Rinisha Mistry | Content & Partnership Manager
Rinisha.Mistry@sky.uk

Sponsor the Women’s Euro Report on Sky Sports News

Sky Sports News is Heading to Switzerland!

Women’s Euros Reports across the Home of Sports News

Sky Sports News is heading to Switzerland to deliver exclusive coverage and insights from the Women’s European Championships. With expert analysis, live updates, and in-depth reports, Sky Sports News brings you every thrilling moment, key highlight, and all the drama from the tournament. Stay ahead of the game with in-depth breakdowns, player insights, and behind-the-scenes stories— only on Sky Sports News! Your brand has the opportunity to align with this unrivalled news coverage , with a partnership proposal that spans broadcast, social and digital…Giving your brand content they love.

Be Part of the Buzz…

Align with Sky Sports News Euros reporting and make your brand synonymous with the latest news & best analysis at fans fingertips…

Linear Broadcast

Daily tailored news reports with the latest tournament, team, and player updates (no live match content)

• 24 x 5-minute report per day (1 x report per hour on game days)
• 1 x 20–30-minute report announcing the England Women’s Squad on the first match day.

Social Inventory

• Bespoke Sky Sports News Women’s Euros report clip alignment to run across Sky Sports News Facebook & Sky Sports Football Instagram pages
• An exciting podcast opportunity is available, Pitch to Pod is Sky Sports’ premier women’s football podcast, hosted by Caroline Barker alongside Women’s Super League legends Jordan Nobbs and Nikita Parris. For the Women’s Euros, the trio will deliver exclusive tournament-focused episodes, diving into the biggest stories, key matchups, and standout performances.

Digital Inventory 

Opportunity to expand your package with tier 2 and 3 digital options which help your brand maximise visibility and exposure.

• Short form VOD opportunities across Sky Sports web, app, YouTube & X Amplify
• Premium digital display to run across Sky Sports Estate
• 1 x 24 hour homepage takeover across Sky Sports Football

Audience & Insight

Sumi Stocks | Activation Manager 

sumi.bal@sky.uk  | 0207 032 4101

Sponsor Mornings on Sky Sports News

Be part of breaking the biggest sports news stories, first thing, everyday!

Why GMSF?

Sky Sports News is a dedicated sports news channel reaching fans of multiple sports, trusted by viewers and critically acclaimed by the industry. Good Morning Sports Fans specifically allows your brand to engage viewers first thing, setting the tone for the day and delivering transfer updates, injury reports, managerial decisions and breaking news stories.

The GMSF Audience

Sky Sports News helps your brand reach a desirable audience:

• Heavy users of gyms/health clubs i184 
• Only use good quality toiletries i112
• Tempted to buy products they’ve seen advertised i119
• Prefer to buy products from companies who sponsor sporting events/teams i146

Sponsorship Opportunity

Olivia Poddar | Commercial Partnerships Controller

olivia.poddar@sky.uk  | 020 032 3937

SEA LIFE becomes the very first-morning sponsor of all Sky Media dedicated kids’ channels

In a Sky Media first, in 2024, we offered a brand the unique opportunity to sponsor all our nine dedicated commercial kids’ channels. This included some of the UK’s biggest children’s channels such as Nickelodeon, Nick Jr., Boomerang and PoP.

Facilitated with Narrative Entertainment, Paramount UK and Warner Bros. Discovery, SEA LIFE became the debut brand to leverage this partnership, making them the first-ever exclusive sponsor of mornings across Sky Media Kids. The multi-channel sponsorship aimed to drive national brand awareness amongst  SEA LIFE’s target audience of families. We used our addressable platform, Sky AdVance, to target parents in a brand-safe environment, to increase visits to SEA LIFE’s six centres across the UK.

This sponsorship provided a strategic and targeted approach, ensuring SEA LIFE’s message resonated with a broad kids’ audience across a range of programmes, and dayparts. This campaign was a pioneering effort by Sky Media, marking the first time a single brand has sponsored all the kid’s channels in the Sky Media portfolio. This exclusivity gave SEA LIFE a unique advantage. Additionally, we refreshed the AdVance creatives during Halloween and Christmas highlighting SEA LIFE’s seasonal events. This allowed us to engage with the audience throughout the year and increase bookings to SEA LIFE centres making SEA LIFE’s offerings continuously accessible and relevant.

We partnered with SEA LIFE and their media agency Wavemaker UK to create a multi-channel sponsorship. The campaign aimed to boost national brand awareness among families and drive increased visits to SEA LIFE attractions. The idents would air mornings (0600 – 0900) across Sky Media Kids channels, varying between 5”, 10” and 15” seconds. We made 6 x AdVance TVCs that were 30” long and ran across our digital platforms with a “Book Now” CTA. This meant they served a different purpose in our campaign to the sponsorship.

The AdVance creatives were distributed across key SEA LIFE locations such as Birmingham, London, Manchester, Brighton, Scarborough, and Weymouth to encourage visits from local families.

Sponsor Sky Cinema Family and Animation 2025

Own The Magic With Family Movie Nights!

Sky Cinema Family and Sky Cinema Animation

Unlock the magic with Sky Cinema Family bringing the best of live-action films and Sky Cinema Animation providing the latest and most captivating animatic film releases. From thrilling adventures to non-stop fun, there’s films for all audiences, no matter their age! Audiences are kept entertained whenever and wherever they choose with Sky Cinema Family and Animation available on linear and Video on Demand.

Bring the best of the box office home with the newest arrivals like Despicable Me 4 and The Wild Robot to your favourite franchises like Spy Kids and Harry Potter.

The Opportunity

This cross-platform sponsorship is an incredible opportunity to connect your brand with highly engaged audiences through Sky Cinema Family and Animation, and Family Films on Showcase. Your brand will be able create cinematic enchantment with audiences by featuring across linear TV, VOD, Sky Go and Now and connecting with a wider audience with digital AdVance and @SKYTV social channels. This sponsorship is the perfect advantage to reach movie lovers who demand the finest in entertainment.

Audience Insights

Adam Spicer | Activation Manager

Adam.spicer@sky.uk | 0207 032 3775

Sky News Snow Report Sponsorship

An Exclusive Seasonal Opportunity

Snow Report on Sky News

Integrated into regular Sky News programming, the Snow Report engages viewers with factual and essential updates on snow conditions through concise daily reports. Viewers are informed with forecasts and insights into ski resort conditions and the impact of snowfall on travel and daily activities.

Cross-Platform Opportunity

Social Branded Content

For an additional investment, your brand can own Skiing on Sky as part of the Snow Report Sponsorship. This would be an exciting and innovative opportunity to build on the linear broadcast sponsorship.

Audience Insights

• Sky News viewers are very likely to watch the weather regularly (i.191)
• Sky News viewers are passionate about travelling (i.114)
• Sky News viewers enjoy spending their income on premium travel (i.156)

Sumi Stocks | Commercial Partnerships Manager

sumi.bal@sky.uk | 02070324101

Sky News Tech Report Sponsorship Opportunity

Delivering Continuous Technology Updates

The Content

Delivering unmatched news coverage around the clock… Sky News is dedicated to giving viewers the ​full story, first, wherever and whenever you get your news. As a world-class, leading source for breaking news with a spirit of innovation, fresh approach and long-standing reliability  Sky News is trusted by millions of viewers worldwide. Utilizing our access to data sources, the Sky News Tech Report focuses on the latest developments in technology, exploring innovations in areas such as AI, robotics, cybersecurity, and digital trends.

Cross-Platform Opportunity

This Opportunity offers cross-platform sponsorship, enabling sponsors to connect with a wide audience through TV, online content, and social channels, maximising exposure and engagement. The sponsorship will play out 5 times from Friday evening to Sunday, and will have a 1×10″ opening ident and 1×5″ closing ident. Extend the Sky News Tech Report Sponsorship with 24 posts on Sky News Facebook and Instagram, mixed digital display on Sky News Web & App and Short Form Video ad.

Your brand can extend the sponsorship to run across the ROI feed, allowing you to exclusively own the Tech Report on the Irish Sky News Feed.

Audience Insights

Sumi Stocks | Commercial Partnerships Manager

sumi.bal@sky.uk | 02070324101

A Perfect Pairing: Laithwaites & Sky Sports

Laithwaites sought to reach one of their target audience of cricket enthusiasts and to extend their event partnership to broadcast.

With 84% of Sky Sports cricket audience being between 18-44 years of age, Laithwaites pairing is perfectly placed to reach the desired audience they seek. With the added benefit of live-action highlights and news coverage, and 70% of Sky Sports Cricket audience consuming content on their mobile devices or tablets.

Laithwaites were also aiming to drive more awareness to the cricket audience, with brand image in mind, connecting the two loves for wine and cricket. The Sponsorship best communicates that “Laithwaites goes to great lengths to deliver great wines”.

Sky Sports have had the rights to England home Cricket for years, we have a dedicated cricket audience, and with the Ashes being in the UK this year, it made for a very exciting summer of cricket.

Laithwaites are an ECB partner for cricket, and so the sponsorship was a good way to round out a 360 partnership. The cricket audience is also a key one for Laithwaites.

The plan for this sponsorship involved reaching an array of platforms, which was hugely beneficial for any brand that took up this opportunity. The choices of a multi-platform sponsorship was decided using Linear & VOD.

Cricket (The Ashes) on Sky Sports is a conducive environment for Laithwaites to reach, communicate and influence relevant consumers.

Saturday Social on Sky Sports 2024/25

Sponsorship Opportunity

The Opportunity

The Saturday Social is back for another huge season of bold opinions, informed predictions, lively debate and
passioned discussion! The weekly show, hosted by Sky Sports’ Adam ‘Smithy’ Smith and Joe Thomlinson, dives into the world of football with a fresh and interactive approach. This unique show brings together popular fans, influencers and enthusiasts to discuss the latest news, trends and controversies in the beautiful game. Saturday Social delivers the perfect blend of insightful analysis and light-hearted banter, making it a must-watch for football fans looking to start their weekend with a dose of passion and excitement.

The Content

Broadcast on the Sky Sports Premier League channel every Saturday morning between 10:30am-12.00pm during the football season (August – May), the show features some of the most popular social talent, ex and current footballers. Previous guests include the likes of Chunkz, Spencer Owen, Adebayo Akinfenwa and Harry Pinero.

We also distribute the best in-show clips each week across Sky Sports Premier League YouTube, Sky Sports Instagram and TikTok, delivering over 50m views during the 23-24 season.

Activation

Amplify your sponsorship further with bespoke content.

Extending the sponsorship of Saturday Social with an activation pot enables a brand to amplify their sponsorship through content creation, further strengthening their association with the show and football culture. We can work with the sponsor to create authentic, impactful branded content, utilising Sky Sports, social or ambassador talent, which will reach a passionate and engaged social audience. By leveraging Sky Sports highly engaged social channels, the sponsor will be able to connect with our audience and land key messaging in a credible and entertaining way.

Please see the attached downloadable document for further information on this opportunity.

Robert Horne | Manager – Commercial Partnerships

robert.horne@sky.uk

It’s Official: Sky Sports Delivered for KFC

Picture this: the thrill of a massive sports fixture in the air, home team shirts peppering the streets, cheers echoing through stadiums. But the excitement is muted by the growl of a hungry home spectator’s stomach and slim chances of the chicken crossing the road in time for the big kick off. Cue KFC’s own new Delivery platform, which was hungry to score big in the world of food delivery.

The UK is home to the third biggest online food delivery market in the world and KFC Delivery was the newest kid on a field of high-performing players in market. Moreover, their single-brand proposition, meant they needed to drive more precise fandom than their multi-brand competitors.

Fresh from the victory of their Qatar FIFA World Cup ITV sponsorship, KFC Delivery and media agency Mindshare were looking for a long-term partner to keep their flame burning across a broader annual sports calendar. Their goal? To make KFC Delivery a household name during key sporting events by building brand fame, driving positive value perceptions and increasing brand loyalty.

They needed a multi-platform partnership with an always-on presence and contextual relevance, while measuring its effectiveness through brand evaluation and econometric methodology to drive app downloads and transactions.

Sky Sports, the undisputed home of sport, was a natural choice, but we needed to ensure the channel audience was aligned. We found that Sky Sports News’ viewers over indexed for weekly fast food delivery services and regularly eat takeaway chicken; plus 21% of Sky Sports News viewers already ordered KFC regularly. Now it was time to present them with KFC’s own delivery service.

In this dream team pairing, KFC became the Official Delivery Partner for Sky Sports, bringing chicken cravings home in the midst of adrenaline-pumping sporting moments.

With a broad and impressive calendar of sporting events, the year ahead was sizzling with potential. But the goal wasn’t just badging; we kicked it up a notch by making the partnership part of the viewing experience with creative consisting of contextually relevant talent and VO’s.

We took KFC’s World Cup sponsorship idents (developed by Mother London), gave them a new sporting makeover, and let them loose in the world of Sky Sports. Sky Sports talent, serving VO commentary contextual to each sport, lent their voices to 10” TVCs strategically aired during key dining moments plus pre-match, half-time and post-match periods.

13 February was the kick-off date for the campaign, which spanned 18 weeks, covering iconic events like the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes and Formula 1. We wanted to show KFC Delivery as the perfect match for live sports fans, letting them savour their favourite fried chicken, whilst soaking in the thrill of their favourite sports.

TV commercials depicted fans in a race against time to get their KFC takeaway home before the starting whistle. Picture a cricket fan diving for a bucket catch, a football enthusiast sprinting past defenders with a bucket of fried chicken, or a Formula 1 fanatic maneuvering through the streets like a race car to beat the delivery clock. And who better to narrate these chicken-charged adventures than our A-team of Sky Sports commentators: Pien Meulensteen and Bill Leslie (Football), Ebony Rainford Brent (Cricket) and David Croft (Formula 1).

The campaign unfolded on Sky Sports’ wide range of platforms, dominating live contextual moments with linear placements, reaching on-the-move viewers with Sky Go, and taking over the home of sporting highlights and news with high-impact digital placements across Sky Sports’ website, App and YouTube channel. Sky Sports’ social media platforms, including Instagram and Facebook, were our playgrounds to serve up pre-roll ads at mealtimes that left fans drooling.

After positive brand measurement research results in season 1 (February-June), KFC Delivery renewed for season 2 (August-December), with KFC maximising on the growth of the new Premier League season; adding contextual Darts TVCs (voiced by Wayne Mardle); and a Data-sharing Agreement with Sky to allow for Web and App Attribution measurement.