Sky AdVance connects Sky’s ground-breaking TV viewing data to the digital world, allowing advertisers for the first time to break down the barriers between broadcast and digital campaigns.
Advertisers can now take TV programme and ad viewing insights into the digital domain, reaching relevant audiences on and off the Sky estate.
The award-winning technology can be used in multiple ways, whether you have TV presence or not. This new level of understanding gives advertisers creating a digital campaign the ability to:
• Extend or re-inforce a TV advertising campaign
• Use TV programme viewing insights for an enhanced digital execution
• Further activate and enhance a TV sponsorship