Background: Tips on what to look out for

Questions to consider when marking this section. Does the entry do the following:

• Describe the business and where they are on the road to net zero carbon? Have they built or evolved their business to create more sustainable outcomes?
• What barriers exist? Have they acknowledged them?
• Have they described where the opportunity is for them to make the biggest impact on a more sustainable future?

Rate this section from 1-5 by using the range slider:

1. Average & not really moving the dial
2. Good, but missing a lot of elements
3. Good work, but not award winning
4. Great work with definite potential
5. Outstanding, game changing work

Idea: Tips on what to look out for

Questions to consider when marking this section. Does the entry do the following:

• How the brand/product will use its business and voice to create sustainable change?
• What insight has led the business to this idea

Rate this section from 1-5 by using the range slider:

1. Average & not really moving the dial
2. Good, but missing a lot of elements
3. Good work, but not award winning
4. Great work with definite potential
5. Outstanding, game changing work

Execution: Tips on what to look out for

Questions to consider when marking this section. Does the entry do the following:

• How the business is planning to bring the idea to life?
• How the business/brand would maximise the impact of winning the main prize?
• Is the business planning to commit to this idea with a wider campaign beyond the Footprint Fund?
• Does the entry demonstrate how the execution is compelling, unique or inspiring

Rate this section from 1-5 by using the range slider:

1. Average & not really moving the dial
2. Good, but missing a lot of elements
3. Good work, but not award winning
4. Great work with definite potential
5. Outstanding, game changing work

Results: Tips on what to look out for

Questions to consider when marking this section. Does the entry do the following:

• What impact will this campaign have on the UK’s path to net zero carbon?
• What results or behavioural change the business hopes to achieve by executing this idea?
• What KPIs/metrics the business will be using to measure their success?
• If successful, does the business show evidence that it will be able to continue to commit to supporting sustainability in their marketing plan?

Rate this section from 1-5 by using the range slider:

1. Average & not really moving the dial
2. Good, but missing a lot of elements
3. Good work, but not award winning
4. Great work with definite potential
5. Outstanding, game changing work

Overall Impression: Tips on what to look out for

Questions to consider when marking this section. Does the entry do the following:

• What impact will this campaign have on the UK’s path to net zero carbon?
• What results or behavioural change the business hopes to achieve by executing this idea?
• What KPIs/metrics the business will be using to measure their success?
• If successful, does the business show evidence that it will be able to continue to commit to supporting sustainability in their marketing plan?

Rate this section from 1-5 by using the range slider:

1. Average & not really moving the dial
2. Good, but missing a lot of elements
3. Good work, but not award winning
4. Great work with definite potential
5. Outstanding, game changing work

Feedback: Tips on what to look out for

Please can you share a few constructive notes or comments that we can give entrants:

• If they do not make it through, this feedback could help them to enter with a stronger entry next year if we host this initiative again.
• If they do make it through to the next round, this could help them improve their entry for the next round. Consider what you think this entry might be missing or what you would like them to bring to life/embellish further or how could they improve their entry/idea in the next round when they pitch the creative idea to the judges?