Sky Sports ‘MO’bilises Top Talent to Champion Men’s Health Awareness with Movember

Sky Media, the advertising sales arm of Sky, has announced an exciting new partnership with Sky Sports and global men’s health charity Movember known for its ground-breaking work.

In collaboration with the agency Bicycle, the content-led campaign aims to leverage Sky Sports’ top talent to drive awareness, sign-ups, and donations for Movember, while also showing that you don’t need to ‘grow a mo’ to join in. There are countless ways for women and anyone else to show support and get involved, from moving 60km in the month, hosting an event or taking on an epic challenge.

Featuring popular Sky Sports presenters Simon Thomas, Pete Graves, Clinton Morrison, and Hayley McQueen the campaign will include four bespoke 30-second TV commercials which will air across Sky Sports platforms. The campaign will also incorporate digital and social content including exclusive interviews with presenters who are growing moustaches to personally champion the cause.

Movember’s 2024 campaign with Sky Sports is strategically designed to engage new and existing audiences, reigniting excitement and increasing participation and will even see co-branded ‘Sky Sports Presents’ idents as part of the creative playout.

“Our partnership with Movember goes beyond the typical campaign; we’re using our platform to engage millions of viewers in meaningful conversations about men’s health,” said Karin Seymour, Director of Client & Marketing. “With top Sky Sports presenting talent like Simon Thomas and Pete Graves leading by example, we aim to spark action across the UK, motivating people to grow, donate, and make a lasting impact.”

Throughout Movember, Soccer Saturday and Sky Sports fans will be able to monitor the progress of the moustache growing in action as Simon Thomas and Pete Graves, both take part in the Movember challenge.

The campaign will be visible across various Sky platforms, including Video on Demand (VOD), SFVOD, digital editorial, social and linear TV channels, ensuring widespread reach and engagement.

Anne-Cecile Berthier, Country Director UK & Europe at Movember, said: “We are excited to work with Sky Media to bring millions of eyes to Movember, helping to raise funds and awareness to change the face of men’s health.

“As a charity, we work tirelessly to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. And we couldn’t do it without our global community of supporters. So, whether you’re growing a Mo, taking on an epic challenge or hosting an event, we’re encouraging everyone to get involved this Movember.”

Since its inception in 2003, Movember has grown into a global movement, funding more than 1,300 men’s health projects around the world. The charity is dedicated to addressing four critical areas of men’s health: mental health, suicide prevention, prostate cancer, and testicular cancer. Sky Sports’ campaign aims to remind audiences of the tangible impact their involvement can make.

Ocean Bottle Makes Waves with First TV Ad Campaign

The social impact brand turning the tide on ocean-bound plastic makes its TV debut as a 2023 Sky Zero Footprint Fund finalist

Sky Media, the advertising arm of Sky, has today announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign tells us that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time for change.

Ocean Bottle impressed judges last year with its sustainability credentials and potential impact, securing £250,000 in media value for its national TV campaign. Each Ocean Bottle funds the collection of 1000 plastic bottles in weight. Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security. So far, Ocean Bottle has collected 14,164,500 kilograms of plastic via its partners: grassroots organisations in coastal communities in countries such as Indonesia, India and Ghana – the equivalent to 1 billion plastic bottles in weight.

Ocean Bottle’s TV campaign will air across a mix of Sky Media’s Linear and Video On Demand (VOD) platforms. The campaign will use Sky Media’s Performance Solution team to optimise delivery in real-time to maximise response. The VOD activity aims to drive brand awareness through the ‘Must See VOD’ package, featuring a wide range of Sky’s premium content. The first wave of the campaign will run until 11th July 2024 and marks the brand’s TV debut.

The 30” advert aims to spread the Ocean Bottle message and connect viewers to the plastic-pollution crisis by depicting a strange yet dystopian world where plastic replaces fish. Scenes show a girl winning a plastic bottle in a bag of water at the funfair, a woman picking which plastic bottle she’d like at the fish counter in a supermarket, and a man serving a battered plastic bottle at the fish and chip shop. The campaign’s message is clear: Buy 1, Rescue 1,000 – with an Ocean Bottle anyone can directly contribute to protecting the health of our ocean.

The creative was crafted and produced in partnership with Hatch London and follows best practice advice and recommendations from the Advertising Association’s AdGreen programme.

Will Pearson, CEO and Co-Founder at Ocean Bottle said: “Ocean Bottle was created to give people an easy way to contribute, have an impact, and make a difference when it comes to protecting our ocean. We’re so proud to be one of Sky Zero’s Footprint Fund finalists to spread this message further and empower more individuals to drive positive change. With Sky Zero’s backing, we’ve been able to create a truly impactful campaign that we hope will get even more people hydrated while helping the ocean at the same time.”

Mark Gibson, Managing Director at Hatch London, commented: “Ocean Bottle and Sky are at the very forefront of companies making a real difference towards Net Zero. We’re honoured that the collective team at Hatch has been chosen as the creative partner for the campaign. We look forward to continuing the journey with these outstanding clients.”

Sarah Jones, Director of Planning at Sky Media, added: “The Footprint Fund celebrates brands that make sustainability accessible and impactful. Ocean Bottle’s innovative and thought-provoking campaign does just that. We are thrilled to help bring this creative vision to life and anticipate it will inspire significant positive change in consumer behaviour towards reusable products.”

OceanSaver Launch Brand Building Campaign: The Ocean Will Thank You

OceanSaver® is to make its TV debut helping its mission to save Ocean life from the plastic pollution and the harmful chemicals in 28 billion single-use plastic cleaning products created every year. OceanSaver provides plastic-free, plant-based Laundry, Cleaning Sprays, and Dishwashing products that clean like the leading brands without harming Ocean life.

OceanSaver were one of 5 winners of the Sky Zero Footprint Fund, which awarded the small team £250,000 worth of TV media across Sky Media’s portfolio of TV channels. OceanSaver’s campaign idea “The Ocean Will Thank You” is a fun and radically positive way to encourage people to make an easy everyday switch to save our Ocean. The wider campaign launched on Earth Day, 22nd April 2024 across OOH, social and in store activities with the TV advert kicking in today. Aiming to inspire a reconnection with the waters that surround us introduces the nation’s new favourite crabs Bluey, Lil’ Hermit, Fiddler and Hairy Harry, along with the OceanSaver jingle, sung by the incredible Bristolian sea shanty group, The Longest Johns.

OceanSaver’s first ever TV campaign, introduces the nation to a new brand platform, “The Ocean will Thank You”, and a new set of brand mascots, the singing crabs, all created by Hearts & Minds. The film features a quartet of crabs, surprising a man named Gareth as he puts his washing on using an ocean-friendly laundry capsule. The crabs burst into a sea shanty to thank him for his efforts. The TV spot was written by Andy George and Jonathan Thake, and directed by the award-winning Jake Mavity, of Rogue Films. The ads were produced using AdGreen standards, with minimal carbon usage, all of which was triple offset.

Andy George, Founder of Hearts and Minds, says, “This category, and eco comms in general, so often deploy shock tactics or shame as a way to influence people’s purchases. Which just isn’t very effective. So, we’re very grateful to have found a partner in OceanSaver who share our belief in the power of positivity, entertainment, and a simple thank you, to get to Britain buying better for the Ocean and for the planet.”

OceanSaver’s new crab creations are set to become the meerkats of the Ocean, and the team is excited for the nation to fall in love with them. OceanSaver will also put their crab characters on all owned assets, so the more famous they are, the more recognisable the brand will be, and the greater the impact they’ll be able to make on Ocean health.

As part of the brand building from launch on Earth Day, OceanSaver will buy ad space via AdSmart from Sky and Video on Demand, targeting the top 20% of the most environmentally engaged households, using location-based targeting (obtained via DTC and Tesco sales data). The advert will reach 630,000 households every week, creating an excellent uplift in brand awareness bolstered by location targeted YouTube and Meta ads.

Adam Parker, Re-Founder and Marketing Director at OceanSaver says, “We need to save the Ocean, so the Ocean can save us. We’re crabsolutely delighted to partner with Sky and the Longest Johns to take our positive message to millions. Now anyone can switch from plastic and harmful chemicals – the Ocean will thank you. These are simple switches that can create impact for generations.”

Sarah Jones, Director of Planning, Sky Media, added: “OceanSaver’s advert shares a really important message – small changes make a huge difference. Something that is crucial to Sky Media’s mission in tackling the climate crisis. The Sky Zero Footprint Fund celebrates brands that make sustainable swaps easy and enticing. OceanSaver delivered exactly this in their humorous, creative campaign. We’re really excited to get this creative live and see the huge impact it is going to have on the cleaning products market.”

OceanSaver will also be looking to their community to make the most of this pivotal opportunity in the challenger brand’s journey, encouraging maximum organic sharing and viewing of the ad on YouTube by incentivising sharing, for every share, they will donate the cost of an oyster to their partners Blue Marine Foundation, creating restorative new oyster reefs in the Solent (up to a value of £5000); OceanSaver will also partner with TikTok creators to re-share and riff on the ad.

Optimum Nutrition becomes the Official Nutrition Partner of Sky Sports

Sky Media announces Optimum Nutrition as the Official Nutrition Partner of Sky Sports.

The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VOD platforms. Working in partnership with Sky Sports, the partnership will help the brand continue to build awareness and visibility, placing it at the heart of key moments and stories throughout an unmissable summer of sport.

The multisport execution will manifest in co-branded TV Commercials fronted by Sky Sports talent Micah Richards and Natalie Pinkham, alongside McLaren Racing’s Lando Norris and Optimum Nutrition’s own brand ambassador Lauren James.

Brokered by Manning Gottlieb OMD, the multi-platform partnership will run across Linear, Video on demand, Short-form video on demand, and social channels, with a brand evaluation to measure the campaign’s success through brand metrics including awareness, saliency and recognition.

Produced by Sky Media Commercial Productions, the campaign creative will comprise of 1 x 30” Hero TVC, 1 x 10” Hero TVC, and another 2 x 10” TVCs that focus on football and Formula 1. The TVCs will play out across general airtime as well as Premier League, British Grand Prix – F1 Race Day, Grand Prix and The Open.

Beyond the media campaign, Optimum Nutrition and Sky Media will be activating with a unique customer engagement partnership that rewards Optimum Nutrition customers with exclusive Sky deals and encourages Sky customers to purchase Optimum Nutrition products at preferential prices.

Karin Seymour, Director of Client and Marketing at Sky Media said: “As we head into an incredibly exciting summer of sport, the timing couldn’t be better for Optimum Nutrition to make its TV debut in the UK. It’s great that we’re creating a deeper connection between sports fans and Optimum Nutrition by introducing the brand as Sky Sports’ official nutrition partner.”

Will Klug, Head of Brand at Optimum Nutrition UK said, “For us, Sky Sports is the perfect partner – one that will give us access to the best selection of sports programming, while providing an unbeatable combination of scale and relevance. Sky Sports viewers naturally align with our own customers and that’s what really excites us about this partnership.”

Harriet Fisher, Head of Partnerships at MG OMD added, “As Sky Sports Official Nutrition Partner, the brands will work together to motivate, excite, and inspire key audiences. An incredibly exciting partnership to scale Optimum Nutrition UK’s activation within the AV space, which will enable us to drive visibility, impact and awareness by placing the brand alongside key sporting moments and stories.”

Pawsitively Exciting Developments for Grub Club with TV and Retail Deals

The insect protein pet food brand launches its first-ever TV advert using its prize media value from the 2023 Sky Zero Footprint Fund

Today, Sky Media announces that the 2023 Sky Zero Footprint Fund Grand Prix winner, Grub Club, will make its TV debut using its £1 million media value prize fund.

After thorough deliberation, Grub Club, which produces insect-based dog food, was selected as the overall Sky Zero Footprint Fund winner last December. The brand was praised for its ability to shake up the pet food industry, its bold creative idea, and because it’s a simple sustainable swap that anyone can make.

This news of Grub Club’s TV launch comes shortly after the brand recently announced its retail expansion plans with the UK’s largest pet retailer, Pets at Home. This deal will see its range of treats and dental sticks stocked in 460 stores nationwide and online.

Supercharging the retail opportunity, Grub Club’s TV campaign is powered by Sky Media’s Performance Solutions and One Campaign measurement, airing across a mix of linear and VOD channels. In addition, the campaign will refine its target to pet owners, based on web search behaviour and Pet’s At Home’s postcode data to optimise the brand’s new retail deal.

The ad, used the brand’s pet mascot Stephen, to display human’s fears and anxieties about climate change from the perspective of a dog. The creative, which is available to view above, was crafted and produced in partnership with Small World Collective and Nusa Films, and follows best practice advice and recommendations from the Advertising Association’s AdGreen programme.

Alessandro Di Trapani, Co-Founder at Grub Club Pets, said: ”We’re delighted to launch our first ever TV ad with Sky Media. The Sky Zero Footprint Fund has given us an incredible opportunity to drive mass reach and build this exciting new category of pet food. We hope that it sparks more conversation about the role insects can play, not just in feeding our pets, but also in helping us fix our global food systems for future generations to come.”

Sarah Jones, Director of Planning, Sky Media, added: “We’re excited for Grub Club’s advert to make it’s TV debut. Grub Club is disrupting the pet food market, and we feel privileged to be part of their journey in spreading the knowledge of their products. Personally, I can’t wait to see the impact this will have on their business and the sector in general.”

Serious Tissues rolls out its first-ever TV campaign

Sky Zero Footprint Fund 2022 Grand Prix winner launches TV campaign promoting carbon-neutral toilet roll

Today, Sky Media reveals Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign.

Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert will run from 24th April – 22nd May, using AdSmart to reach audiences in a selection of UK regions across Sky Media’s Linear TV, and later featuring on Sky’s VOD service.

The advert campaign will display how Serious Tissues’ no-frills products are saving trees, shrinking landfills, and aiding reforestation. Serious Tissues’ innovative production methods aim to cut the number of excess trees used to create toilet paper, creating a toilet roll made from 100% recycled materials. By using paper that would have been otherwise thrown out – such as unused office reports and celebrity glossy mags – Serious Tissues is reducing the toilet paper industry’s carbon footprint and cutting air miles by basing production in the UK. Serious Tissues is also carbon neutral and plastic free.

The advert was first unveiled to the competition’s judges at the Sky Zero Footprint Fund Showcase event on December 7th, 2022. It was recognised and applauded by judges for its witty animation, which kept the production footprint low and featured personable tree characters discussing the impact of toilet roll on the environment – with huge potential to drive consumer change and disrupt a significant category. The trees are voiced by Kiell Smith-Bynoe, of Ghosts, Dreamland and Taskmaster and comedian Emily Lloyd-Saini.

Chris Baker, Co-Founder at Serious Tissues, said, “Toilet paper is an every day essential – which only makes it all the more important that it is produced in the most sustainable way possible. We were thrilled to take home the Grand Prix prize, £1 million of advertising across Sky’s linear TV and VOD service, which will expose our brand to millions of new customers. Not only will this help us reduce our industry’s carbon footprint, but it will also be instrumental in helping us make massive strides towards our reforestation goals.”

Serious Tissues worked with Brilliant Artists, Oh Studio and Wonderhood Studios who wrote and produced the advert. In order to keep the production’s footprint as low as possible, they created a simple film with a very small team of an illustrator and two animators. This meant the production was 5-10 times lower than the average London shoot based on the AdGreen calculator.

Here are some insights that helped lead the planning and execution of Serious Tissue’s award-winning advert:

1. Every day, one million trees are cut down to create toilet paper.
2. Serious Tissues’ product provides people with a simple switch that can have a huge impact – for every 1% share they get of the UK toilet roll market, Serious Tissues would plant 10 million trees.
3. So far, in just over two years of business, Serious Tissues has planted over 1.7 million trees and helped keep over 8,700 in the ground; proving that it is possible to change the world from your toilet seat.

The 2023 Sky Zero Footprint Fund is now open for entries. Sign up here to register your interest in learning more about how to submit your entry, before the deadline on the 26th of May 2023.

WUKA Unveils Taboo-Busting Advert For Pioneering Plastic-Free Period Pants In Its First TV Campaign

Sky Zero Footprint Fund 2022 winner, WUKA, launches £250k advertising campaign for sustainable periods.

Today, Sky Media reveals WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative.

The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its sustainable period wear, with an honest depiction of real period stories, in an effort to normalise conversations around menstruation.

WUKA funded the campaign using the £250,000 media value earned from winning the Sky Zero Footprint Fund in 2022.

WUKA’s first TV advert will broadcast from the 21st of April and will run until the end of May 2023, when it will be aired across Sky Media’s Linear TV and VOD platforms.

WUKA stands for Wake Up Kick Ass, a mindset which is encapsulated in the script – the most claim-heavy script the production company had ever seen. After a gruelling six months of defending the creative with Clearcast – the advertising review body responsible for clearing TV adverts of potential misleading, harmful or offensive content – WUKA successfully upheld its realistic depiction of periods and its eco-friendly credentials, to bring its ad to life.

From conducting a low carbon shoot to depicting the true nature of periods with real bodies, real life situations and even realistic blood, WUKA is bringing sustainable period wear to the masses with the help of the Sky Zero Footprint Fund.

The panel of judges first viewed the 30” TV creative at the Sky Zero Footprint Fund Showcase event on December 7, 2022, where the ad was applauded for its very clear message and potential to positively impact both women’s health and the environment.

Ruby Raut, CEO and Co-Founder of WUKA said “For decades, growing up in Nepal, I used my mum’s old sari rags, was stigmatised for having a period, and was banished from my home whenever I was bleeding. I grew up with first-hand experience of what it’s like to live in period poverty and surrounded by the shame associated with menstruation.

“When I came to the UK, I was overwhelmed with choices, yet there was a distinct lack of sustainable period product options, or even easy-to-use solutions, offering the comfort and convenience that women and girls deserve to help them feel confident whilst bleeding. WUKA came about from a desire to create a product that both empowers the menstruating population and helps the planet.

As a self-funded scale-up, the Sky Zero Footprint Fund win has provided a really exciting and first-time opportunity for us to showcase our brand and product, but, more importantly, highlight the benefits of a switch to more sustainable period solutions, whilst also smashing taboos around menstruation. We’re hoping our first ever TV commercial will go a long way to making a difference to the lives of women, future generations and to helping reduce period related plastic waste.”

Throughout production, WUKA collaborated with Route Nine Studios husband & wife duo (Mike and Teri Moran) to integrate sustainable production decisions and practices. Steps taken included renting an Airbnb property for the shoot (instead of building a bespoke set); using electric vehicles and public transport for all travel; adopting a zero plastic set; and offsetting all carbon resulting from the shoot and production process.

Below are some insights that informed WUKA’s campaign and creative execution:

1. Around 700,000 panty liners, 2.5 million tampons and 1.4 million sanitary towels are flushed down the toilet every day, with 1.5‐2 billion menstrual items flushed down Britain’s toilets every year.
2. One conventional sanitary pad takes around 500 years to break down. As well as contributing to plastic pollution, a year’s worth of a typical menstrual product also impacts on climate, with a carbon footprint of 5.3kg CO2 equivalent.
3. A report by Plan International UK reveals that:
   • Over a third (34%) of girls that miss school due to periods worry about leaking.
   • More than one in four (28%) young women aged 14 to 21 are struggling to afford period products.

The 2023 Sky Zero Footprint Fund is now open for entries. Sign up here to register your interest in learning more about how to submit your entry, before the deadline on the 26th of May 2023.

Eco Home Care champion Homethings unveils its first ever TV spot with a Tap-Tapity-Tap

• The spot, created by Founders Makers, cleverly plays on the brand’s trademark “Just Add Tap™” slogan by introducing the “Tap-Tapity-Tap” concept, playing service to its innovative range of waterless, refillable, re-usable and single-use plastic free cleaning products
• Homethings’ new ad creative will air for the first time on 2nd April 2023 across a mix of channels and programming in Sky Media’s portfolio
• The ad, supported by the £250,000 media value it won as a finalist in the 2022 Sky Zero Footprint Fund TV campaign, will run throughout April as the nation gears up for spring cleaning

Homethings – the most innovative challenger brand in sustainable home care – reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and further forwards the brand’s mission to make refillable products more mainstream.

Created and produced by Founders Makers in conjunction with the team at Homethings, the ad opens with ‘your pretty average guy’ dressed in a grey robe – a dreary contrast to his statement mustard yellow kitchen. In the background, the faint sound of tapping can be heard. In a short summary, “The Tap Man” explains the bonkers reality that the average cleaning spray is mainly water, packaged and shipped around the world in single-use plastic. As the camera zooms out, we can see that “The Tap Man” is the culprit of the infectious tap-tapity-tapping, sporting a pair of signature black tap dancing shoes.

In a brilliant, cheesy 80s flash, he introduces Homethings – a clever, powerful refillable alternative series of cleaning sprays that consumers can activate at home when they add tap water. Whipping off his robe, “The Tap Man” comes into his own, delighting viewers with a top-notch tap-dancing effort that’s interjected with snappy visuals showing Homethings’ all-purpose spray being filled with tap water and the effervescent tablet dissolving till it’s ready to use.

The ad culminates in a moment that’s reminiscent of a local panto performance, as the brand’s logo rolls down from a banner and confetti fills the air, ending on the Homethings’ tagline “Just Add Tap™”.

Homethings produced the spot after securing a media investment from the 2022 Sky Zero Footprint Fund, which was established to support businesses that are driving practical solutions to the climate crisis. The Sky Zero Footprint Fund rewards five sustinable businesses annually with a share of £2 million worth of ad spend across Sky’s Media’s cross-platform portfolio.

Tim Keaveney, Co-Founder of Homethings, commented: “We are fizzing with excitement to see this ad go live nationwide across Sky. Our mission at Homethings is to change the way the world cleans and raising awareness that most products are mainly water packed in plastic on a nationwide scale takes us one step closer to that mission. The ad is as bonkers as the problem we are trying to solve. We really wanted to highlight some of the fundamental issues within the home care industry, but rather than delivering it in a way that feels preachy, we wanted it to be relatable and to bring a sense of real joy for consumers in what is a really difficult time. The ad really delivers that and shows just how simple and impactful a swap like this can be.”

Sarah Jones, Director of Planning at Sky Media, said: “Our Footprint Fund Judges were so impressed by the potential impact that Homethings will have on the environment. Their brilliantly playful ‘Just add Tap’ creative perfectly encapsulates their commitment to disrupt and revolutionise the home cleaning industry through refillable products. Homethings’ message is ideally suited to tap into the homes of our audiences as the nation prepares for the annual spring cleaning frenzy.”

Charlie Holman, Strategy Director at Founders Makers, added: “Understandably there is very little humour in ‘environmental comms’. This means the same recycled images and scare tactics routinely get wheeled out by brands; glaciers melting, the animal kingdom dying and oceans full of plastic – we’ve seen it all before. So it was time to try something new that lived up to the Homethings reputation for being a disruptor in the cleaning category. For us ‘The Tap Man’ truly embodies what the brand’s tone is all about. It’s memorable, but not preachy, and the perfect way of celebrating the simple solution that is Homethings. After all, you don’t change behaviour if no one remembers you.”

The Homethings ad aired for the first time on the 2nd of April and can be watched on Linear and VOD platforms across Sky Media’s portfolio of channels and programming.

For more information, visit www.gethomethings.com

A search a day helps keep climate change away

Search engine Ecosia launches its climate active advert created for the 2022 Sky Zero Footprint Fund

Sky Media has announced that the Sky Zero Footprint Fund finalist, Ecosia, unveiled its winning advert on 21st March to coincide with International Day of Forests, and will run until the 25th of April.

Ecosia, the green search engine, won £250,000 media value as a finalist in the 2022 Sky Zero Footprint Fund. The TV campaign will be aired across a mix of channels and programming on Linear, as well as on AdSmart and VOD platforms using Sky Media’s One Campaign Addressable proposition.

After the brand’s creative concept made it to the Sky Zero Footprint Fund’s final 5, Ecosia unveiled its 30” TV advert to Sky Media’s panel of judges at the Fund’s Showcase event in December 2022. The judges praised Ecosia for the way their advert communicated their vision so beautifully and the simplicity of its use and potential impact – simply asking the nation to switch to Ecosia and then continue doing internet searches, which would equate to trees being planted.

Sophie Dembinski, Ecosia’s Head of Policy & UK, at Ecosia, said: “We are so proud to be finalists in the 2022 Sky Zero Footprint Fund – not only because our team have produced a world-class advert. Ecosia’s collaboration with Sky Media highlights the positive impact businesses can make in fighting climate change and restoring biodiversity at a crucial time for the planet.”

Sina Samavati, Ecosia’s Creative Director said, “Ecosia’s impact in combating the climate crisis is all thanks to a community of users and tree planters across the globe. Our aim is to make sure we grow this community however we can. Switching search engines and using Ecosia is the easiest way we can all be climate active and bring about positive change to people across the globe as well as our planet. Our ad was conceptualised, written and directed in-house and produced thanks to an amazing local creative team in Berlin. Our challenges were our limited budget and our commitment to produce the ad as sustainably as possible. We implemented a number of sustainable measures and we worked with highly committed people to produce an ad that delivers our message in a simple yet effective way.”

Here are some insights that show the impact Ecosia is already having:

• It has 20 million active global users per month, nearly 2 million of which are in the UK
• Ecosia’s users have planted over 160 million trees
• Ecosia currently plants trees in over 35 countries with over 70 partners across 75 projects around the world in over 13,000 planting sites
• Ecosia users finance one tree every 1.3 seconds through their online searches
• 100% of Ecosia’s profits go to climate action

Think your organisation could be a winner in the Footprint Fund 2023? Click here to register your interest in hearing more about Footprint Fund 2023 ahead of the launch.

The UK’s greenest delivery company* unveils its ‘Footprints’ advert

Royal Mail launches its carbon conscious advert created for the 2022 Sky Zero Footprint Fund

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener.

Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio.

The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the Sky Zero Footprint Fund Showcase event on 7 December 2022, where it was highly commended for its premium production values and the campaign’s potential impact on UK consumers and the wider delivery industry.

Sonia Sudhakar, Managing Director, Marketing and Digital at Royal Mail, said that the business is “committed to raising awareness about the real carbon impact of our parcel deliveries. Now, with the help of the Sky Zero Footprint Fund and AMV BBDO, we’ll campaign for our entire industry to do the same, thereby empowering customers to help tackle climate change – today!”

Sam Williams, Head of Strategy at AMV BBDO, added: “Over 4.2 billion parcels are sent in the UK every year, but we rarely ever stop to think about the impact on the environment of the things we send. The campaign seeks to wake us up to this reality by dramatising one of the key differentiators for Royal Mail, the fact that the 2/3 of their parcels are delivered on foot, this enables them to have a dramatically ‘lighter’ carbon footprint than the competition. It brings this truth to life through the medium of dance; a mesmerising urban ballet. And then it ends with a very clear call to action to send it greener.”

During production, creative agency AMV BBDO and Royal Mail worked with production house, Thirty-Two and Anonymous Content, to adopt more sustainable production decisions and practices. This included minimising travel (within M25), minimising large-scale art production and post-production, and signing up to Ad Green to calculate and monitor the carbon impact of the production.

Here are some insights that informed Royal Mail’s campaign and creative execution:

1. 70% of consumers would choose a more sustainable delivery option. IMRG Consumer Home Delivery Review 2021
2. 40% of consumers would be willing to pay more for a sustainable delivery option IMRG Consumer Home Delivery Review 2021
3. 2/3 of Royal Mail’s parcels are delivered on foot or by park and loop (by 90,000 posties who walk over a billion steps a day), which allows them to maintain a carbon footprint that’s less than half of their competitors.

Interested in giving it a go yourself? Click here to register your interest in hearing more about Sky Zero Footprint Fund 2023, ahead of the launch.