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VoD from Sky Media

Video On Demand is an exciting and evolving landscape which offers advertisers a host of premium advertising opportunities around trusted, quality content. It’s an important part of the new TV ecosystem that is helping people to watch more of the TV they love when they want.

VoD is prime advertising real estate for brands as audiences are so engaged and our VoD platforms including Sky On Demand, Sky Go and My 5, offer the most engaged VoD audiences on the market. Per month, these VoD platforms reach 49% of the UK population – that equates to 25.5 million adults.

Consumption is growing… Fast

Today, viewers can feast on over a thousand movies or choose from over 350 boxsets via our industry leading platforms On Demand, Sky Go and My5, with a great range of exclusive shows you can’t get anywhere else.

With VoD in your media plan you are missing out on a significant part of your audience, when they’re highly engaged in their favourite content. An average Sky individual now watches twice as much VoD as they did two years ago and growth rates are continuing to speed up. In fact, VoD viewing can increase a programme’s linear reach by as much as 100%.

Big Screen VoD

Big VoD campaigns are shown to viewers watching content on a device plugged into a TV screen like Sky boxes and games consoles.

Big screen VoD is perfect for brand building, or adding incremental reach to a linear campaign. It is also usually watched in groups of more than one person, making your campaign budget stretch even further.

Clickable Campaigns

You can also buy clickable campaigns. Clickable campaigns are shown on devices that are enabled for clicks and 3rd party tracking like desktops, mobiles and tablets. It’s perfect for driving traffic to your website by engaging one on one with a viewer.

Sky’s clickable VoD platforms enjoy exceptional completion and viewability rates compared with the online video market.

Buy both in one campaign

And of course, if you want your brand to enjoy all the benefits of big screen and clickable platforms, then buy all of it across one campaign.

Buying both big screen and clickable will ensure you maximise your reach potential, receive one invoice, one booking, one impression goal and one campaign delivery report.

Targeting and reporting

With out deep level of targeting options you can ensure you’re reaching your ideal audience in one of two ways: you can choose which types of content to appear against or, you can select the demographic of people you want to target.

When buying VoD with Sky Media you’ll get an in-depth post campaign report and we’ll promise to only charge for impressions which are viewed at least 75% of their entirety in real time.

By adding VoD to your media plan you are getting the best content, on award-winning platforms, with massive reach and engaged viewers. All of this you can enjoy in the unrivalled, trusted and brand-safe environment of TV.

For the latest advertising specifications for our VoD Products and more please click here

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