VoD from Sky Media

Video On Demand is an exciting and evolving landscape which offers advertisers a host of premium advertising opportunities around trusted, quality content. It’s an important part of the new TV ecosystem that is helping people to watch more of the TV they love when they want.

VoD is prime advertising real estate for brands as audiences are so engaged and our VoD platforms include Sky on Demand, Sky Go and My 5, which offer the most engaged VoD audiences on the market. Per month, these VoD platforms reach 49% of the UK population – that equates to 25.5 million adults.

Smart buying options

As of Oct 2017, all VoD platforms from Sky Media can be bought as one campaign. This means great benefits for advertisers/agencies; one booking, one invoice and one campaign delivery report with genuine cross platform household reach and frequency.

INTRODUCING “Big Screen” and “Clickable” buying options

If the benefits of a whole VoD campaign don’t suit your objectives then we also offer Big Screen and Clickable only campaigns too.

Big Screen – Devices that require a TV screen for content to be viewed. Eg. Set top boxes, Smart TV’s and Games Consoles.
Clickable – Devices that are enabled for clicks and click tracking. Eg. Desktop, iOs and Android

We are the only VoD option in the market for advertisers wanting to select specific programmes and, as of Jan 2018, we only charge if 75% of the ad is seen. Other targeting options to choose from are content genre and household demographics.

 

Full reporting available.

on demand boxsets for sky customers
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