Adsmart from Sky White Paper
Register below for the AdSmart from Sky White Paper.
AdSmart: 5 Years and Forward
AdSmart: 5 Years and Forward delivers insights collated from five years of learnings into the UK addressable TV market through Sky’s AdSmart technology. Data is obtained through Sky Media and third-party research partners BDRC, Differentology and Affectiva including ground-breaking facial coding and emotion analysis.
The paper also looks at the wide range of categories and brands that have used AdSmart and celebrates passing 1000 businesses who have used TV for the First time because of AdSmart. The paper also covers the expansion onto the Virgin platform meaning a 40% reach of UK households and looks at opportunities and developments in the AdSmart proposition with Jamie West – Sky’s Group Director of Advanced Advertising.