Welcome to Sky Media’s Sports Marketplace
Your one-stop destination for everything sport. Whether it’s The Club World Cup, Premier League football, Formula 1, or anything in between, we’ve got the right package to connect your brand with passionate fans. Explore our latest fixtures and tailored media packs below.
Check out our latest events and packs now!
Premier League’s Back. Early Bird’s On!
The Premier League fixtures are out and to celebrate we have a special Early Bird Offer where you can access the bulk of the opening weekend games for just £33K!
This deal wont last long* so check out our Event Access page now and get booking.
*Early bird offer expires on July 17th 2025.
Put Your Brand Where Legends Are Made this Summer
Step into the spotlight with content that rides the wave of elite competition and global passion. Whether it’s the drama of the Golf majors, the raw intensity of a British & Irish Lions tour, or the breathtaking spectacle of the Tour de France, your brand becomes part of the story fans never forget.
It’s not just exposure — it’s impact.
What Can I Buy?
Sky Media is the home of sport, offering thousands of hours of live and on-demand action across Sky Sports, TNT Sports and 5 – and now, you can be part of it. Kicking off with football, the Sports Marketplace lets you buy TV advertising in top competitions, including:
- Premier League
- UEFA Champions League
- UEFA Europa League
- Club World Cup
- Women’s Super League (WSL)
- EFL (English Football League)
And this is just the beginning. The Marketplace will soon expand to include F1, Golf, Cricket, and much more. Sign up for updates to stay ahead of the latest opportunities and exclusive offers.
So, whether you want your brand to be in the Premier League or you’re teeing up a big brand launch in the golf, the Sky Media Sports Marketplace is the unrivalled destination for sports advertising.
Why Advertise in Sports
Sport isn’t just entertainment – it’s passion, loyalty, and unmissable moments. Advertising in live sport means your brand gets:
Unmatched Reach & Influence
Sports deliver huge, diverse audiences – from 19m monthly football viewers to 10m in F1, 7m in golf, and 4m in darts. Whatever the sport, your brand gets prime exposure to highly engaged fans across TV and streaming.
Beyond the Screen impact
Live sport isn’t just watched—it’s talked about. With 2.1 billion social interactions annually, the biggest moments extend beyond the pitch, making your brand part of the conversation on every platform.
Proven Performance
Advertising in sport delivers real impact, driving +28% brand awareness, +50% talkability, and +43% purchase intent. When your brand shows up in live sport, audiences take notice—and take action.