Welcome to our FAQ section! We’re here to make things simple, clear, and helpful. Whether you’re looking for answers or just exploring, this is the place to find the information you need. If you have any more questions, feel free to contact us—we’re happy to help!
Add any items to your basket and enter your details and click submit. One of our sales team will reach out to confirm availability and complete your purchase.
Reporting will be shared directly from our sales team post campaign, or via our Sky AdManager tool.
For any queries on games or events that you cannot see on the site, but you are aware of being on television/streamed please contact us.
Yes. Impression tracking is supported from Flashtalking, Doubleclick and Sizmek and will be implemented by Sky. Tracking can only be applied to Event Access and Multi-Event Packs.
If you bought an Event Lockout fixture, your advert would appear on the live linear broadcast spot as well as streaming devices. This means you’re capturing those watching on their TV at home and streaming devices such as Sky Go, NOW, Discovery+ or the TNT app.
Event Access fixtures will serve your advert to the streaming audiences who are watching on the Sky Go, NOW or Discovery+ and TNT app. This can be a number of devices including iOS, Android, PlayStation, Xbox, NOW & Smart TVs.
Multi-Event packs will serve your advert to the streaming audiences who are watching on the Sky Go, NOW or Discovery+ and TNT app. This can be a number of devices including iOS, Android, PlayStation, Xbox, NOW & Smart TVs.
Golf events have less structure ad breaks which means they are only available as event Lockout. The streaming portion of the event is worked out as a % of the linear ad break in costs.
Creatives need to follow Clearcast approvals, and the same restrictions apply to linear and streaming events.
Clearcast are the organisation that approves most British television adverts – more details about the process can be found here: https://clearcast.co.uk/
You can run 10”, 20”, 30”, 40” or 60” creatives
Yes of course, you can use our Sports Marketplace as a guide to what events/games are coming on to help you with your planning.
Yes.
Creatives need to be supplied by Adstream or Peach. You can also upload your copy to CARIA.
No, creatives need to be supplied to us via Adstream or Peach.
Event Lockout advertises across linear and streamed games/events. Where as Event Access advertises across streamed games/events.
You will have access to all sports programming (live and on-demand), you are not guaranteed to get into every live event as they can sell out via Event Lockout and Event Access. If you want to be around a specific event we would advise purchasing through Event Lockout/Access.
Yes, we apply time length factors to our Multi-event packs.
Season Tickets offer customers the chance to purchase a streaming pack to appear in all of their teams televised fixtures across the 25/26 season.
End of season playoffs or cup competitions – season tickets only allow access to league fixtures
Adverts appear in the HT break of games on streaming platforms (SGL & Now). The games will be shown across Sky Sports channels (exc. Sky Sports+)
We have estimated the number of games that will be televised for each team, depending which league you want to access, you need to tell us the team you want to access and we will let you know how many games are available via a season ticket.
Once you have confirmed the team you would like a season ticket for and send an enquiry form, our sales team will come back to confirm the final costs and expected games to appear in.
We have some pre-populated season tickets (Norwich, Wrexham, Southampton) which have the estimated games and costs already worked out – we will continue to add more teams as the season progresses.
No, the costs for season tickets covers the game access – we do not reconcile costs post game based on delivered impressions.
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