AMC Networks International – UK (AMCNI – UK) has renewed its advertising sales contract with Sky Media, the advertising sales arm of Sky. Long-term partners, AMCNI – UK and Sky have agreed a new multi-year deal, which will broaden and deepen their strong commercial relationship. Sky Media will continue to sell advertising and sponsorship inventory across AMCNI – UK’s four linear channels under the CBS AMC Networks UK Channels Partnership umbrella in the UK, and two in the Republic of Ireland, with the deal being expanded to include their ever-growing on demand content.
CBS Reality, CBS Drama, CBS Justice and Horror Channel have seen continual growth resulting in their highest share of commercial impacts in Q3 this year, with adult SOCI (share of commercial impacts) rising 41% since 2015. The extended deal will see Sky Media selling video on demand inventory into the broadcaster’s CBS UK Catchup Channels UK and Horror Bites on demand platforms.
Amongst other commitments in the partnership, the deal will also see the enablement of addressable targeting capabilities across the linear channels through Sky’s award-winning AdSmart technology.
Kevin Dickie, Managing Director and Executive Vice President, AMC Networks International – UK said, “The CBS UK channels have seen dramatic growth in recent years with an incredibly loyal audience delivering 3.5% of the UK’s commercial TV impacts. We are delighted to extend our long-standing partnership with Sky Media to continue to connect advertisers with this audience on our linear channels, and on our expanding VOD offering.”
John Litster, Managing Director at Sky Media, said: “Following a record-breaking year for AMC Networks International – UK, we’re delighted to broaden and extend our relationship. Through selling AMCNI – UK’s strong on demand portfolio and offering addressable advertising on their shows for the very first time, Sky Media customers now get even greater access to rich content with diverse audiences.”
Sky Media currently represents all of Sky’s channels and also sells on behalf of a range of major broadcasters and channels including Channel 5, Viacom, Discovery Networks and most recently, BT Sport.
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