Hurtigruten Expeditions renews partnership with Sky Nature!
HX (Hurtigruten Expeditions), the world’s leading expedition cruise company, announced it has renewed its broadcast sponsorship of the Sky Nature channel for 2024, following a successful partnership in 2022. The partnership will help to continue driving awareness for the protection and conservation work of HX in the places it travels.
Sky Nature is home to over 500 episodes of incredible shows, including Shark with Steve Backshall, Wild Animal Babies hosted by Patrick Aryee and exclusive David Attenborough’s Shows, and works to highlight the importance of protecting the natural world around us. Similarly aligned to these values, HX is committed to bringing adventurers and explorers closer to the natural world through sustainable and knowledge-enhancing expedition cruises – all guided with science and sustainability at its core. These expeditions are focused on leaving a positive impact and footprint to be proud of in all destinations, ensuring the protection of the wildlife and communities visited.
Suzanne Hall, European Marketing Director at HX said, “The partnership between HX and Sky Nature has already proved a great success and saw us reach 20% of adults with our campaign, with an uplift to 23% of those over the age of 55 – a core audience for us. We have strong synergies when it comes to our sustainability ambitions, and both us and Sky Nature remain dedicated to protecting the wonder of the natural world around us. At HX, we continue to strive to lead the way when it comes to sustainability. We were the first cruise line to remove single-use plastic from operations, and our hybrid-battery ships are helping us to reduce carbon emissions. We’re looking forward to working again with Sky Nature this year and inspiring more people to engage with the natural world in a meaningful way.”
Karin Seymour, Director of Client and Marketing at Sky Media commented, “HX’s decision to return showcases the continuing power of TV to build brand fame and reach premium audiences. With Sky Nature’s world-class content together with HX and Sky’s commitment to sustainability, this collaboration will put the new HX brand on the map and engage viewers who are passionate about the natural world”.
To learn more about HX’s pioneering expedition travel and its sustainability projects, please visit travelHX.com.
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