Microsoft is kicking off an exciting new partnership with The Overlap, a multi-award-winning podcast series from Gary Neville. The partnership will see the Premier League Companion, powered by Copilot, integrated into its content, bringing near real-time, data-driven insights to pundits and fans, enriching discussions and deepening engagement.
The partnership, created by Sky Media and Microsoft, runs from 12th February to the end of the football season, with the campaign highlighting Microsoft’s status as an official Premier League partner and the power of Copilot. Football is more than a game – it’s a global conversation. With The Overlap established as a trusted voice delivering authentic debate and analysis, Microsoft’s Premier League Companion experience, will sit at the heart of the show.
The Overlap content is delivered by trusted voices like Gary Neville, Roy Keane, and Jill Scott, ensuring authentic engagement and sparking meaningful football conversations.
The campaign will feature branded segments within Stick To Football, The Breakdown, and The Fan Debate, supported by social cutdowns and a 30-second TV commercial airing during select Premier League matches. Content will run across YouTube, major audio platforms and linear TV, ensuring maximum visibility during peak fan engagement moments.
Darren Hardman, CEO, Microsoft UK & Ireland, says:
“By bringing our Copilot‑powered Premier League Companion into The Overlap, we’re putting real‑time, data‑driven insight at the heart of the conversation, helping pundits and fans go deeper, faster. This is how technology transforms the fan experience, making analysis more interactive and accessible while amplifying the authentic voices that shape the game. When data meets debate, every fan becomes a pundit.”
Gary Neville, Overlap Founder: “I’ve been personally using Microsoft Copilot as a tool for some time and it’s helped me in all areas of my day-to-day life. I’m thrilled to bring them on as a partner and can’t wait to see how Copilot is used to inform the conversations we have on Stick to Football and across the Overlap Network”
Karin Seymour, Director of Client & Marketing, Sky Media:
“This partnership brings together world-class football content and cutting-edge technology in a way that feels genuinely additive to the fan experience. By embedding Microsoft’s Premier League Companion within The Overlap’s most talked-about formats, we’re showing how brands can connect with and power culture, not interrupt it”
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