Sky Sports and Audi Launch ‘Flying Lap’ – The next Innovation powered by incredible AR and Real-Time Performance Data

Sky Sports and their official innovation partner Audi have launched a new series, combining real-world driving with Audi’s “R26” simulation technology to deliver a storytelling experience from the race track that’s never been seen before.

At the heart of Flying Lap is Audi’s cutting-edge simulation technology, placing the brand directly into the narrative of performance. By integrating Audi Sim data with Sky Sports’ world-class production, the series brings fans closer than ever to the technical and physical demands of the circuit.

Fronted by Sky Sports expert and former Formula 1 driver Karun Chandhok, episodes see the driver take to an iconic track in a high-performance Audi road car, delivering a full-throttle lap guide enriched with immersive data visualisation.

As he navigates the circuit, viewers are guided through key sections of the track inside the high-performance all-new Audi RS5 with highlighted hotspots. At pivotal moments, the experience shifts seamlessly into a fully rendered virtual environment, where an Audi “R26” F1 car screams to life.

Within this graphical world, Audi’s simulation data is used to break down the intricacies of elite performance, from braking zones and racing lines to gear changes, cornering speeds, and overtaking opportunities. The camera moves dynamically around the virtual car, from exterior angles to the driver’s cockpit, offering perspectives never possible before.

The format then transitions back to real-world driving, maintaining continuity as Karun progresses through the lap, creating a seamless fusion of physical and digital storytelling.

The first Flying Lap episode takes on Miami, one of the fastest and most technically demanding circuits in the calendar.

Karin Seymour, Client and Marketing Director, Sky Media said, “This is one of our most ambitious innovations yet with Audi, a project that truly raises the bar for the industry. As our partnership enters its fifth year, ‘Flying Lap’ showcases what’s possible when you combine creative storytelling with advanced technology. It’s about delivering a richer, more immersive experience that puts fans right at the heart of the performance.”

Launching across Sky Sports platforms from 2 May, Flying Lap represents the next evolution of the Sky Sports and Audi Innovation partnership, pushing the boundaries of broadcast innovation and creating new opportunities for storytelling beyond live coverage.

Get in touch
Envelope icon to get in touch
Opportunities
Opportunities icon with multiple devices
Newsletter Signup
Newsletter icon
Success Stories
Success stories rosette
Other Stories of interest
Our Sites

Please click on any of the sites below to open the link in a new window