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HBO Max Launch Partner

Partnership Opportunity

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The Opportunity

Launching in the UK, Warner Bro Discovery and Sky Media represents a rare opportunity to align your brand with one of the most anticipated streaming launches of the year, HBO Max. Home to iconic characters, premium storytelling and globally recognised series, HBO Max brings a world-class content offer to UK audiences, powered by a brand with trust, scale and cultural impact across Europe and beyond.

As the exclusive launch partner, your brand takes ownership of the very first advertising moment on the platform. You become the first brand ad-tier users see when they open HBO Max, delivering immediate national scale and a powerful association with premium entertainment from day one.

This ownership is anchored by a 10-second platform ident running before any ads or content, capped at once per user session to maximise impact. The partnership is further amplified through Pause Ads and premium pre- and mid-roll inventory, ensuring consistent visibility and clear presence throughout the viewing experience.

Sponsorship Elements

50% share of first impression for all Ad-Tier users entering the platform
10″ Platform Ident before any content starts
Pause Ads
Access to premium ROS inventory – Pre/Mid Roll
Brand appears every user session (frequency capped: 1 per session)

Source: Palis (from BARB survey; Netflix, Prime Video & Paramount+ entertainment audience proxy), WBD Global Brand Health Tracker 2024, YouGov Omnibus Survey (Nov ’24)

Audience Insights

Young & Affluent Audience: HBO Max delivers a highly desirable entertainment audience, with a strong ABC1 profile and a meaningful share of younger viewers.
Much-Loved Franchises: Home to some of the most recognised and popular franchises in the UK, including Harry Potter, Game of Thrones and Friends, with high levels of audience awareness and engagement.
Established Brand Equity: Strong existing awareness of the HBO brand among UK adults, providing a powerful foundation for the launch of HBO Max.Source: Palis (from BARB survey; Netflix, Prime Video & Paramount+ entertainment audience proxy), WBD Global Brand Health Tracker 2024, YouGov Omnibus Survey (Nov ’24)

Content

HBO Max offers a powerful mix of premium, must-watch series that audiences actively seek out. From high-impact drama like The Pitt and award-winning hits such as The White Lotus, to gripping true-crime including The Trial of Karen Read, the platform delivers storytelling that drives conversation and loyalty. This is complemented by bold, culture-shaping titles like Harley Quinn, iconic DC storytelling in The Penguin, and boundary-pushing modern drama such as Euphoria, showcasing the depth, quality and cultural relevance of the HBO Max content lineup.

Contact Details

Rinisha Mistry| Partnerships Manager

rinisha.mistry@sky.uk