Home > Opportunities > Sponsorship > LEGEND Primetime Sponsorship 2023

LEGEND Primetime

Sponsorship Opportunity 2023

The Opportunity?

Sky Media and AMC Networks are excited to offer brands and advertisers the opportunity to sponsor LEGEND. Movies and Series sponsorship opportunities are available for your brand to reach movie enthusiasts regardless of the genre!

On-air sponsorship of LEGEND provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most nostalgic movies and series across the action, adventure, western, thriller, and science-fiction genres.

The action does not have to stop at on-air sponsorship. There are plenty of opportunities to extend the partnership, with digital and social activation opportunities available including online competition, social network links, and more.

About LEGEND

LEGEND is the place for fans of nostalgic action movies and is dedicated to all things action from its blockbuster shows and movies. Viewers will be provided with content that focuses on providing escapism, nostalgia, and entertainment on LEGEND. The leading voice of nostalgic television, LEGEND keeps its fanatic audience at the edge of their seat with compelling content such as Star Trek: The Original Series, Knightrider, Star Trek: The Next Generation, and Walker, Texas Ranger to name a few.

Scheduling & Accreditation

Primetime

Movies

17:00 – 24:00, Monday – Sunday

Approx. 12 sponsored movies per week & Approx. 900 sponsorship credits per month

15” openers/closers going in and out of each movie

2 x 5” break bumpers per centre break (approx. 4 per movie)

Shows

17:00 – 24:00, Monday – Sunday

Approx. 10 sponsored shows per week & Approx. 600 sponsorship credits per month

15” openers/closers going in and out of each show

2 x 5” break bumpers per centre break

LEGEND’S Audience

30% often comment on social media about things that they watch on TV 40% Trust what they hear and see on television 35% save-up programmes they have downloaded or recorded to watch back-to-back
41% purchase their fruits and vegetables from the local area 22% try to buy more fair trade products in their local shop 25% have consciously reduced the amount of meat they are consuming
30% have a strong focus on their personal appearance and look 54% are bothered if manufacturers use unnecessary packaging on their products 36% donate money to charity at least once every three months 42% enjoy gardening