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LEGEND & LEGEND Xtra

Primetime Sponsorship Opportunity 2025

The Opportunity?

On-air sponsorship of LEGEND & LEGEND XTRA provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most nostalgic movies and series across the action, adventure, western, thriller, and science-fiction genres.

Home to action-packed movies and series, LEGEND will take you on epic adventures. From nostalgic classics to modern gems, whatever keeps you at the edge of your seat…LEGEND has it. But the action doesn’t end there… Escape with LEGEND XTRA, the channel which goes the extra mile to bring you a thrilling mix of genre cinema, series and all-time favourite.

About LEGEND

LEGEND is the place for fans of nostalgic action movies and is dedicated to all things action from its blockbuster shows and movies. Viewers will be provided with content that focuses on providing escapism, nostalgia, and entertainment on LEGEND. The leading voice of nostalgic television, LEGEND keeps its fanatic audience at the edge of their seat with compelling content such as Star Trek: The Original Series, Knightrider, Star Trek: The Next Generation, and Walker, Texas Ranger to name a few.

Scheduling & Accreditation

Primetime

17:00 – 24:00, Monday – Sunday

Approx. 5,110 hours of content over 12 months.

Approx. 40,880 sponsorship credits over 12 months.

2 x 15″ openers/closers and 6 x 5″ break bumpers.

LEGEND’S Audience

54% of LEGEND viewers are male and 41% are permanently retied, i168.
73% of LEGEND viewers are prepared to pay extra for better quality. 50% are looking for new ideas to improve their home.
71% of LEGEND viewers often talk about what they’ve seen on TV.