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NOW Music 2026

Network Sponsor Opportunity

Why partner with NOW Music?

Sky Media & All Around The World are excited to be offering the opportunity to sponsor NOW 70s, NOW 80s, NOW 90s & 00s and NOW ROCK, the TV incarnation of the massive chart brand “NOW That’s What I Call Music” as well as one of the top club and dance music channels CLUBLAND, that has a heritage stretching back over 20 years!

Showing the biggest hits from some of music’s most defining decades as well a channel dedicated specifically to the biggest ROCK songs – this is the perfect opportunity to target 35-54 Adults with this quadruple value nostalgia package! As well as CLUBLAND showing iconic dance music for Ibiza legends that stretches back over the last two decades.

Channel Breakdown

NOW 70s
NOW 70s is your 24/7 party channel. From the era of Glam Rock, New Wave and Disco, featuring ABBA, Elton John and Marvin Gaye, this channel has all the glitz and glam of the world’s grooviest decade.
NOW 70s Top Presented Shows: Tony Blackburn’s 70s Glam Pop! Dave Bartram’s 50s Revival Glen Matlock’s Punk and New Wave Anthems

NOW ROCK
NOW ROCK is a stellar selection of legendary rock ’n’ roll spanning six decades, from blues and grunge to soft rock and heavy metal.
NOW ROCK Top Presented Shows: The Wild Ones with Suzi Quatro Gary Davies’ 25 Stadium Anthems Carol Decker’s First Ladies of Rock

NOW 80s
NOW 80s delivers synth pop, soft rock, leg warmers, lycra and lots of big hair. This channel is the home of classic pop that has stood the test of time, including hits from Duran Duran, George Michael and Whitney Houston.
NOW 80s Top Presented Shows: Clare Grogan’s Tartan Top 30 Limahl’s Never Ending Soundtracks Wayne Hussey’s Alternative 80s

NOW 90s & 00s
NOW 90s & 00s celebrates huge hits, massive number ones and the biggest anthems from two iconic decades. With Backstreet Boys, Take That, Adele, Katy Perry and the Spice Girls, this channel has it all.
NOW 90s & 00s Top Presented Shows: Pat Sharp’s 00s Movie Monster Jenny Powell’s Air Guitar Anthems Chesney Hawkes’ One and Only Number 1’s

CLUBLAND
CLUBLAND is the authority on club and dance music, with a heritage stretching back over 20 years. This channel features music from Ibiza legends including Jeremy Healy, Judge Jules and Armand Van Helden.
CLUBLAND Top Presented Shows: Rozalla’s Free to Feel Good 40! Toby Anstis’ Club Classics 1990–1999 Steph’s Proper Old Skool Ravers

Insight

The Power Of Nostalgia
Nostalgia research over a decade has shown that it is a very powerful emotion with a positive outcome.

“Nostalgia has been shown to counteract loneliness, boredom and anxiety. It makes people more generous to strangers and more tolerant of outsiders. Couples feel closer and look happier when they’re sharing nostalgic memories. On cold days, or in cold rooms, people use nostalgia to literally feel warmer”.

Music is one of the quickest ways to access nostalgia.

Source:article NY Times: The science of nostalgia by John Tierney. Referencing the Southhampton University study of nostalgia

When nostalgia kicks in people are more likely to spend more money.

The average person is nostalgic once per week
Nostalgia increases optimism
Being nostalgic feels good.
People use nostalgia to self soothe
Feel good news always elicits more engagement

Source: journal of consumer research Jul 2014

The older we get, the more nostalgic we become…. And the older generation in the UK are the most powerful consumers.

over 45s own 81% of the UK’s total assets
They have 70% of the disposable income
And they are responsible for 61% of consumer expenditure

Source: independent article 2018 quoting Enders research

Scheduling & Accreditation

Full channel
- NOW 70s: 7am-1am
- NOW 80s: 7am-1am
- NOW 90s & 00s: 7am-1am
- NOW ROCK: 7am-1am
- Clubland: 7am -1am
Approx 540 hours of sponsored content per month
Approx. 3,240 sponsorship credits per month
6 x 10” credits per hour