As a premier TV destination, Sky Atlantic is renowned for bold, boundary-pushing and unmatched drama series. Sky Atlantic is one of the most valued UK pay entertainment channel for 10 years- with top Pay TV series every year in that time. Sky Atlantic’s reputation shines through an impressive 18 BAFTA and 11 Emmy awards wins.
Whether it’s prestige drama, complex thrillers or emotionally charged stories, Sky Atlantic is powered by over a thousand hours of world-class entertainment. From Sky Originals like ‘Day of the Jackal’ and ‘Gangs of London’ to HBO favourites ‘Chernobyl’ and ‘Succession’. 2026 will deliver some of the most anticipated series like ‘EuphoriaSeason 3’, and ‘House of the DragonSeason 3’. Sky Atlantic also exclusively owns the best from Peacock, such as ‘All Her Fault’ and ‘Crystal Lake’, with more releases dropping in 2026.
The NOW Platform
Now is Sky’s premium streaming home for unmissable entertainment – offering flexibility, quality, and instant access to the world’s best shows. With a shorter ad-load than linear TV, Now allows brands greater standout and access to appointment-to-view content at a time that suits viewers best.
Partnering with Now gives your brand the chance to reach a highly engaged, digital-first audience in a truly premium environment. Aligning with iconic, award-winning content means sponsorship on Now delivers standout visibility and meaningful impact. The platform has seen impressive growth in 2025*, and Atlantic content is the pinnacle of our Ents proposition… there has never been a better time to partner with us!
Inventory
Openers: 1 x 15” opener and 2 x 5” per centre break.
Delivering a minimum 44m x 30” Equiv HH Impressions
Sponsor logo : across all Atlantic Promos above 20”.
Primetime on B4U
