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Sponsor Sky News Snow Report

The perfect sponsorship opportunity for your brand this winter season!

Sky News: Bold Stories, Trusted Source

Sky News is the go-to destination for audiences who demand fast, fearless, and reliable reporting—anytime, anywhere. As the UK’s most trusted news brand, Sky News delivers 24/7 coverage across politics, global affairs, business, sport, and weather, combining the scale of broadcast with the agility of digital and social platforms. Partnering your brand with the UK’s most trusted news source instantly enhances credibility and strengthens consumer confidence. Sky News provides unmatched visibility at the moments that matter most—when audiences are highly engaged and actively seeking information.

Sky News Snow Report

The Snow Report is a premium seasonal feature running annually from December to March, delivering timely updates on snow conditions, ski resort news, and travel insights for winter sports enthusiasts. Airing as a 30-45s bulletin multiple times each day and seamlessly integrated within Sky News programming, it highlights weather forecasts, resort openings, and safety guidance across Europe’s key ski destinations. This feature provides a powerful opportunity for brands to connect with a highly engaged, niche audience at the height of their interest. With winter being a peak season for consumer activity, aligning with the Snow Report allows brands to gain valuable exposure and build awareness among an affluent, experience-driven audience.

Cross Platform Opportunity

This opportunity offers cross-platform sponsorship, connecting brands with audiences through:

Linear Sponsorship Integration: 4 month sponsorship opportunity with x4 reports per day, across the week. Each Report will have 1×10” opening ident and 1×5” closing ident, per 30-45s bulletin – totalling 968 idents & 7,260 seconds of sponsorship branding across a 4-month period. The linear report is a graphic-led segment without a presenter on screen, delivered as a live read supported by visuals that illustrate the story.
Online Content: A mix of premium digital display and short-form video ads will run across the Sky News website, app, and YouTube channel. Premium high quality online solution, that allows brands to extend their live linear reach beyond Sky Subscribers. Scaling their audiences and presence beyond TV and cross platform.
Social Amplification: Amplify your Sky News Snow Report sponsorship with dynamic clip integration on Instagram and Facebook. Featuring bite-sized highlights from the broadcast, each clip includes a 5-second branded post-roll, logo placement, and hashtag—seamlessly connecting your brand with the content and audience.

‘Ski Smart: Your Ultimate Mountain Guide’ Social Extension

A collaborative social content series by your brand and The Sky News Snow Report, designed to help winter sports enthusiasts stay informed, healthy, and prepared for the slopes. Each short-form video is optimised for social platforms, featuring and a well-known winter sports influencer sharing expert tips to help viewers make the most of their ski holiday—on and off the slopes.

Hosted on @SkyNews Meta platforms (Instagram & Facebook), with potential expansion to TikTok depending on editorial feedback.
Total Cost: Available on Request – for 3 bespoke videos with guaranteed 2.1M views.

Audience Insight

Sky News viewers have a passion for travelling (i121), and are always looking for inspiration on where to got on holiday (i111).
Regular viewers of Sky News often watch travel and holiday programmes (i190) and also enjoy following travel-related pages and influencers on social media (i135).
Sky News viewers are ‘comfortable’ on present income (i105) and are more inclined to spend a substantial amount on international holidays (i.122).

Contact Details

Sumi Stocks | Activation Executive

sumi.bal@sky.uk | 0207 032 4101