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Sky Sports Darts Sponsorship Opportunity

Sponsorship Opportunity of All Six PDC Tournaments on Sky Sports 2025/26

Sky Sports Darts

Sky Sports Darts is the number one destination for live coverage of the fastest growing sport in the UK. With live coverage of all six PDC tournaments broadcasted, fans and audiences are brought closer to the action, provided with an unmatched viewing experience. Sky Sports Darts coverage extends to Sky Sports Digital and Social platforms, reaching a passionate and growing fanbase at scale.

Multi-Platform Sponsorship Opportunity

Broadcast sponsorship of the PDC Tournaments across Sky Sports, including live matches, repeats, highlights and associated magazine programming.

Digital sponsorship across Sky Sports Darts Website, App & YouTube with 100% Sponsorship Logo, 6 x HPTOs, up to 30s non-skippable advert and alignment with the best highlights and content from each tournament with X Amplify.

Social Media sponsorship of the Darts content from each tournament across Sky Sports YouTube, Facebook and Instagram with a 5 second creative, desired hashtag, tagged accounts and brand watermark.

Sponsorship of the Love The Darts podcast across audio and video formats, featuring multiple brand integrations through opening reads to watermark logos.

Audience Profile

63% Male
Have a personal income of £75,000 or more (i126)
Maintain awareness with the latest technology (i118)
Enjoy social experiences with casual dining and drinking environments (i125)
Engage highly with sports content in a digital environment (i227)
Frequently consume convenient and on-the-go food snack options (i119)

Be Part of the Action

Sky Sports digital and social platforms deliver world class content, premium placements with higher user engagement and reach incremental audiences at scale, amplifying your brand’s sponsorship with Sky Sports Darts.

Contact Details

Louis Hawking | Commercial Partnerships Manager

louis.hawking@sky.uk